This study focused on the Quezon City Experience Museum found at Quezon Memorial Circle, Philippines. Researchers attempts to show how the interactive programs used in the said museum affect and relates to the learning experience and travel intention of the visitors. With the use of the Theory of Planned Behavior (TPB) by Ajzen in 1991, the study identified how the interactive program of Quezon City Experience Museum, an interactive museum, affect its visitors’ travel intention. On the other hand, by using the Constructivist Learning Theory, Interactivity Design and Theory of Usefulness, the study explained how the interactive program affects the learning experience of its visitors. The researchers used mixed method for their study. For the quantitative part of the study, the researchers selected 400 respondents through simple random sampling technique. These are recent visitors of the museum. As for the qualitative part of the research, the researchers requested for an in-depth interview with the former consultant of the museum, the local government of Quezon City and its museum director. Through the conduct of the survey and in-depth interview, the researchers concluded that the museum is a known attraction and the presence of its interactive programs results to a positive learning experience and travel intention for the visitors.
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In-Text Citation: (Bertolano et al., 2018)
To Cite this Article: Bertolano, R. A., Flores, N., Lapitan, P., Macabate, R. V., Managuit, A. R., Platon, J. L. A., & Mercado, J. M. T. (2018). Likha: A Study on the Use of Interactive Program on Visitors’ Learning Expertise and Travel Intention: The Case of Quezon City Experience Museum. International Journal of Academic Research in Business and Social Sciences, 8(16), 319–338.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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