Edu-tourism packages is an emergent program developed to produce knowledgeable, skilled, creative and innovative human capital in the tourism and culture sector. Recent practice in Malaysian edu-tourism packages has shown that universities only gave emphases to provision of general physical facilities compared to the facilities and services that will meet and satisfy the edu-tourists’ needs. Furthermore, previous studies in this field have focused mostly on the decision making behavior and choices of universities among international students, while other issues like edu-tourists’ perceived values were not sufficiently studied. Therefore, this research aims to provide a preliminary examination of edu-tourists’ perceived values in Malaysian edu-tourism packages. A purposive sampling was used to choose 32 respondents in the state of Kuala Lumpur and Perak, and they were presented with a questionnaire to assess their perceived values on the edu-tourism packages and programs. The results has able to reveal the dimensions and attributes perceived important to them as students. This findings has able to contribute some insights for better development and organization of edu-tourism packages and programs in Malaysia.
Al-sabbahy, H. Z., Ekinci, Y., & Riley, M. (2004). An Investigation of Perceived Value Dimensions?: Implications for. Journal of Travel Research, 42, 226–234. http://doi.org/10.1177/0047287503258841
Ankomah, P.K. & Larson, R. T. (2000). Education Tourism: A Strategy to Strategy to Sustainable Tourism Development in Sub-Sharan Afrika.
Band, W. A. (1991). Creating value for customer. New York: John Wiley.
Bhuiyana, M. A. H., Islam, R., Siwar, C., & Ismail, S. M. (2010). Educational tourism and forest conservation: Diversification for child education. Procedia - Social and Behavioral Sciences, 7(2), 19–23. http://doi.org/10.1016/j.sbspro.2010.10.003
Brick, J. M. (2014). Explorations in Non-Probability Sampling Using the Web.
Cengiz, E. & Kirkbir, F. (2007). Customer perceived value: The development of a multiple item scale in hospitals. Problems and Perspectives in Management, 5(3), 252–286.
Day, G. S. (1990). Market driven strategy: Processes for creating value. New York: NY: The Free Press.
DeVellis, R. F. (2003). Scale development (2nd. ed.). Thousand Oaks, California: Sage Publications.
Gale, B. T. (1994). Managing customer value. New York: NY: The Free Press.
Gallarza, M. G., & Gil, I. (2008). The concept of value and its dimensions?: a tool for analysing tourism experiences, 63(3), 4–20. http://doi.org/10.1108/16605370810901553
Gallarza, M. G., & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour. Tourism Management, 27(3), 437–452. http://doi.org/10.1016/j.tourman.2004.12.002
Gibson, H. (1998). The educational tourist. Journal of Physical Education, Recreation & Dance, 69, 32–34.
Gill, D., Byslma, B., & Ouschan, R. (2007). Customer perceived value in a cellar door visit: the impact on behavioural intentions. International Journal of Wine Business Research, 19(4), 257–275.
Hishamuddin, M. (2016). Malaysia 101 edu-tourism packages. Tourism Malaysia.
Holdnak, A., & Holland, S. M. (1996). Edu-tourism: Vacationing to learn. Parks and Recreation, 31, 72–75.
Jamal, S. A., Othman, N., & Muhammad, N. M. N. (2011). Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value. Journal of Vacation Marketing, 17(1), 5–15. http://doi.org/10.1177/1356766710391130
Kalinowski, K. M., Weiler, B. & Hall, C. M. (1992). Universities and educational travel programs: Special interest tourism,. The University of Alberta.
Laguador, J. M., & Dotong, C. I. (2014). Knowledge versus Practice on the Outcomes-Based Education Implementation of the Engineering Faculty Members in LPU. International Journal of Academic Research in Progressive Education and Development, 3(1), 63–74. http://doi.org/10.6007/IJARPED/v3-i1/640
Lam, J. M. S., Ariffin, A. A. M., & Ahmad, H. J. A. (2011). Edutourism: Exploring the push-pull factors in selecting a university. International Journal of Business and Society, 12(1), 63–78.
Lancaster, K.J. (1966). A New Approach to Consumer Theory. The Journal of Political Economy, 74(2), 132–157.
Ledden, L., Kalafatis, S. P., & Samouel, P. (2007). The relationship between personal values and perceived value of education. Journal of Business Research, 60(9), 965–974. http://doi.org/10.1016/j.jbusres.2007.01.021
MOHE (Ministry of Higher Education Malaysia). (2015). Malaysia 101 Edutourism Packages.
Naidoo, V. (2007). Research on the Flow of International Students to UK Universities; Determinants and Implications. Journal of Research in International Education, 6(3), 287-307.
Naumann, E. (1995). Creating customer value. Cincinnati: OH: Thompson Executive Press.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd. ed.). New York: McGraw-Hill.
Ojo, B. Y., & Raja Nerina Raja Yusofu. (2013). Edutourism: International Student’s Decision Making Process in Selecting A Host University in Malaysia. European Journal of Business and Management, 5(30), 5
In-Text Citation: (Kamdi, Jamal, & Anuar, 2018)
To Cite this Article: Kamdi, N., Jamal, S. A., & Anuar, F. I. (2018). A Preliminary Study of Edu-tourist Perceived Values in Edu-Tourism Packages. International Journal of Academic Research in Business and Social Sciences, 8(16), 153–162.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
