Job satisfaction is of utmost importance for tourist guides who act as the ambassador of a particular destination. This study aims to investigate the effects of intrinsic rewards, extrinsic rewards and job tenure on job satisfaction among the Regional Specific Tourist Guides (RSTG) in Malaysian Borneo of Sabah and Sarawak. A total of 148 RSTG participated in this survey which was carried out both via direct-administration and using google form. Three hypotheses are assumed and tested in this study. The data is analyzed through Statistical Package for Social Sciences (SPSS) using descriptive and regression analysis. The results from hypotheses testing show that intrinsic reward is a positive and significant predictor of job satisfaction while extrinsic rewards is not a significant predictor. Job tenure on the other hand is a significant but negative predictor of job satisfaction. The findings are important to tourism practitioners, especially human resource professionals as it will provide a basis for improving human resource management practices in guiding industry such as training and career development due to the fact that tourist guides are one of the key players in attaining the Malaysian Tourism Transformation Plan. This paper presents a novel view of job satisfaction of tourist guides in Malaysian Borneo since the standardization of tourist guide license in 2014.
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In-Text Citation: (Polus, Jussem, & Chung, 2018)
To Cite this Article: Polus, R. @ C., Jussem, P. M., & Chung, E. (2018). Job Satisfaction among Regional Specific Tourist Guides: Evidence from Malaysian Borneo. International Journal of Academic Research in Business and Social Sciences, 8(16), 103–121.
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