International Journal of Academic Research in Business and Social Sciences

search-icon

Validating the Measuring Instrument for Determinants of Guest Perceived Value in Peer-to-Peer Accommodation in Malaysia: A Pilot Study

Open access
Numerous studies on guest perceived value has been done in different field which leads to guest satisfaction and guest behavioral intention in an organization. However, far too little attention has been paid on study of guest perceived value specifically on peer to peer accommodation industry in Malaysia. Therefore, by using quantitative approach, the purpose of this pilot study is to assess the validity and reliability of the instrument used in measuring the determinant of guest perceived value in peer to peer accommodation which may affect the future behavioral intentions of guest to revisit such non-traditional accommodation type. A 35-sample data were analysed using the statistical software SPSS version 22. Prior to that, a content and face validity, reliability and data normality were examined based on expert assessment. The result shows that the measuring instruments used in this study are reliable and the data is proved of rational normality. The findings of this study provided overall support for the proposed measuring instrument for further research.
Aiken, L. (2002). Attitudes and related psychosocial constructs: Theories, assessment, and research. Sage.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Allen, M.J., & Yen, W.M. (1979). Introduction to Measurement Theory. Brooks-Cole, Monterey, CA.
Anastasi, A., & Urbina, S. (1996). Psychological Testing (7th ed.). New York: Prentice Hall.
Bae, S. J., Lee, H., Suh, E. K., & Suh, K. S. (2017). Shared experience in pretrip and experience sharing in posttrip: A survey of Airbnb users. Information & Management, 54(6), 714-727. https://doi.org/10.1016/j.im.2016.12.008
Bojanic, D. C. (1996). Consumer perceptions of price, value and satisfaction in the hotel industry: An exploratory study. Journal of Hospitality & Leisure Marketing, 4(1), 5-22. http://doi.org/10.1300/J150v04n01_02
Bollen, K. A. (1989). A new incremental fit index for general structural equation models. Sociological Methods & Research, 17(3), 303-316. http://doi.org/10.1177/0049124189017003004
Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70. https://doi.org/10.1016/j.ijhm.2016.06.003
Choi, K. H., Jung, J. H., Ryu, S. Y., Do Kim, S., & Yoon, S. M. (2015). The relationship between Airbnb and the hotel revenue: in the case of Korea. Indian Journal of Science and Technology, 8(26), 1-8. http://doi.org/10.17485/ijst/2015/v8i26/81013
Das, K. R., & Imon, A. H. M. R. (2016). A brief review of tests for normality. American Journal of Theoretical and Applied Statistics, 5(1), 5-12. http://doi.org/10.11648/j.ajtas.20160501.12
Demary, V. (2015). Competition in the sharing economy (No. 19/2015). IW policy paper. Retrieved from http://hdl.handle.net/10419/112778.
Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62–73. https://doi.org/10.1016/j.tourman.2016.01.013
Euromonitor International. (2017). Lodging in Malaysia: Category briefing. Retrieved from http://www.portal.euromonitor.com
Field, A. (2009). Discovering statistics using SPSS. 3rd edition, Sage Publications Ltd., London.
Gay, L. R., Mills, G. E., & Airasian, P. W. (1996). Educational research: Competencies for analysis and application (6th edition). Upper Saddle River, Prentice Hall.
Gumbs, Q., Dodds, R., & Griffin, T. (2016). The secret under the sheets: The truth behind your next booking with Airbnb. Retrieved from the Ted Rogers Institute for Hospitality and Tourism Research, Ryerson University. https://www.htmresearch.ca/project/the-secret-under-the-sheets-the-truth-behind-your-next-booking-with-airbnb/
Guttentag, D. A. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192–1217. https://doi.org/10.1080/13683500.2013.827159
Guttentag, D. A. (2016). Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts (Unpublished Doctoral Dissertation). Canada: University of Waterloo.
Heo, C. Y. (2016). The effect of co-creation experience on the relationship between perceived value and consumers’ propensity to participate in peer-to-peer hospitality sharing platforms. In Proceedings of EuroCHRIE 2016 Conference 26-28 October 2016. Budapest: Budapest Metropolitan University.
Hair, J. F., Black, W. C., Babin, B. J., Andersen, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). Prentice Hall, Upper Saddle River, New Jersey.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate Data Analysis (7th ed.). Prentice Hall, Upper Saddle River, New Jersey.
Hair, J.F., Wolfinbarger, M.F., & Ortinall, D.J. (2008). Essential of marketing research. Hill/Irwin, Boston: McGraw.
Iacobucci, D., & Duhachek, A. (2003). Advancing alpha: Measuring reliability with
In-Text Citation: (Razli, Jamal, & Zahari, 2018)
To Cite this Article: Razli, I. A., Jamal, S. A., & Zahari, M. S. M. (2018). Validating the Measuring Instrument for Determinants of Guest Perceived Value in Peer-to-Peer Accommodation in Malaysia: A Pilot Study. International Journal of Academic Research in Business and Social Sciences, 8(15), 277–285.