This paper aims to examine the efficacy of online shaming as a modality for social control. Social control refers to the processes of regulating individual or group behaviour in a society, to encourage conformity and obedience. To achieve this aim, a survey amongst 320 UiTM law students was conducted. A self-developed survey questionnaires with five point-Likert scale was used as instrument for data collection. A cross-sectional data was collected from the survey population. The findings of the survey help to provide an insight on the efficacy of online shaming as a modality for social control. The research provides a beneficial input to the policy makers on the worthiness of considering online shaming as formal sanction. The survey reveals that online shaming is open to abuse where it has been used as a platform to shame, to exact revenge, to intimidate and to condemn people or wrongdoers. This paper concludes that the efficacy of online shaming as a modality for social control is answered in negative, thus not suitable to be regulated as a formal sanction.
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In-Text Citation: (Suhaimi, Mahmood, Yahya, Zain, & Hashim, 2018)
To Cite this Article: Suhaimi, N. S., Mahmood, A., Yahya, N. A., Zain, F. M., & Hashim, H. N. M. (2018). The Efficacy of Online Shaming as a Modality for Social Control: A Survey amongst UiTM Law Students. International Journal of Academic Research in Business and Social Sciences, 8(12), 903–911.
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