Takaful (Islamic insurance) industry is a developing rapidly in Malayssia since it was launched in the early 1984. It has emerged as an important component of the Islamic financial system in the country on competitive basis with conventional insurance. A clear understanding of consumer requirements is an essential to assist the provider of takaful in Malaysia to be proactive in offering an Islamic financial service with reliable information. This study is to determine the factors that influence the participation in Takaful (Islamic insurance) among the consumers in the East Coast regison of Malaysia. 100 respondents were selected in this study through the questionnaire. The data was analysed using Statistical Package for Social Sciences (SPSS) version 20.0. Descriptive analysis and correlation were applied to this study.
Ajzen, I. (1988). Attitudes, Personality and Behavior (1st Editio). United Kingdom: Open Univervisity Press.
Delener, N. (1994). Religious Contrasts in Consumer Decision Behaviour Patterns?: Their Dimensions. European Journal of Marketing, 28(5), 36–53.
Loke, Y., & Goh, Y. (2012). Demand for Life Insurance in Malaysia. In International Conference on Economics and Finance Research (Vol. 43, pp. 104–108). Retrieved from http://www.ipedr.com/vol43/022-ICFME2012-X00004.pdf
Rehman, A.-, & Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. http://doi.org/10.1108/17590831011026231
Liaw, J. (2008). The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic marketing, 2(1), 28-42.
Beenstock, M., Dickinson, G. and Khajuria, S. (1986) “The Determination of Life Premiums: An International Cross-Section Analysis 1970-1981,” Insurance: Mathematics and Economics, vol. 5, no. 4, pp. 261-270.
Browne, M. J. and Kim, K. (1993) “An International Analysis of Life Insurance Demand,” Journal of Risk and Insurance, vol. 60, no. 4, pp. 616-634.
Hammond, J. D., Houston, D. B. and Melander, E. R. (1967) “Determinants of Household Life Insurance Premium Expenditure: An Empirical Investigation,” Journal of Risk and nsurance, vol. 34, no. 3, pp. 397-408.
Outreville, J. F. (1996) “Life Insurance Markets in Developing Countries,” Journal of Risk and Insurance, vol. 63, no. 2, pp. 263-278.
Campbell, R. (1980) “The Demand for Life Insurance: An Application of the Economic of Uncertainty,” Journal of Finance, vol. 35, no. 5, pp.1155-1172.
Rehman, A. & Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. http://doi.org/10.1108/17590831011026231
Sadek, A.H. (2001). Levetiracetam related behavioral events- a post marketing study. Presented European Congress of Epileptology
In-Text Citation: (Ghani & Lambak, 2018)
To Cite this Article: Ghani, H. A., & Lambak, S. (2018). Determinants of Takaful: Case in East Coast Region of Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(12), 622–628.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
