The emergence of Muslim Friendly Tourism (MFT) in the industry and research has become a regional phenomenon with the awareness among Muslims that are preferring the MFT travel option has increased over time. MFT has penetrate a large share of Muslim in MFT as stated in the global economic report 2017 with the size of global Islamic Economy Sector is at USD 169 billion. Malaysia led most of the main interactions in MFT that offer Muslim travelers a safer and comfort travelling option. Therefore, the success of Malaysia’s concept, practices and challenges in developing and promoting MFT need to be identify in order to nurture the contemporary tourism practices. This paper intends to explore the concept, practices and challenges of MFT in Malaysia along with the examples of its current best practices. An interpretive explanatory research design is used with secondary data through document research as the main data collection method. The analysis of the data is done by using the qualitative content analysis method. The findings found that the concept of MFT still developing and both practices and challenges are in the process of evolving the tourism industry.
Al-Hamarneh, A., & Steiner, C. (2004). Islamic tourism: Rethinking the strategies of tourism development in the Arab world after September 11, 2001. Comparative Studies of South Asia, Africa and the Middle East, 24(1), 173–182.
Battour, M. (2016). Halal Tourism or Muslim-Friendly Tourism. Assessed from https://www.crescentrating.com/magazine/opinion/3925/halal-tourism-or-muslim-friendly-tourism.html
Battour, M., & Ismail, M.N., Halal tourism: Concepts, practises, challenges and future, Tourism Management Perspectives (2015), http://dx.doi.org/10.1016/j.tmp.2015.12.008
Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44(0), 1–19.
Zakaria, N. & Abdul Talib, A. N. 2010, 'Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment', Journal of Islamic Marketing, vol. 1, no. 1, pp. 51-62.
Bekerly, UC. (2018). The Travels of Ibn Battuta, Berkerly Orias, Universiti of Carlifornia, assessed from https://orias.berkeley.edu/resources-teachers/travels-ibn-battuta
Duman, T. (2011). value of islamic tourism offering: Perspectives from the Turkish experience. Paper presented at World Islamic Tourism Forum (WITF, 2011), Kuala Lumpur, Malaysia.
Sohirin, M. S., & Shah Jani, M. (2014). Tourism In Muslim Theology: A Study On Discourse And Objective. Paper presented at International Conference on Innovative Trends in Multidisciplinary Academic Research October 20-21, 2014. Istanbul, Turkey.
Othman, N. (2013). Islamic Tourism, Presented at the World Islamic Tourism Mart , 7th INCOMTHU Conference, Shah Alam, Malaysia
Bahrom, H., Khalid, M. M. and Yaakob,M. A. Z. (2010) “ Pelancongan dari Perspektif Islam : Analisis Pendekatan Fiqh”, Prosiding Seminar Pengurusan Hotel dan Pelancongan Islam, Universiti Institut Teknologi Mara (UITM) Shah Alam, 22-23 Jun 2010, p. 1-17.
Tourism Malaysia. (2018). Malaysia Tourism Statistics in Brief. Retrieved from http://www.tourism.gov.my/.
Tourism Malaysia. (2018). Retrieved from http://www.tourism.gov.my/.
Malaysian Standard MS1900:1025, (2015). Muslim Friendly Hospitality Services-Requirements. Copyright 2015. Department of Standards Malaysia
Islamic Tourism Centre. (2016). Muslim Friendly Malaysia. Retrieved from http://www.itc.gov.my/resources/publications
Henderson, J. C. (2003). Managing Tourism and Islam in Peninsular Malaysia. Tourism Management, 24(4), 447–456.
Cresent rating, (2018). Global Muslim Islamic Economy report 2017/18 Travel Index 2018 (GTMI2018), assessed from www.crescentrating.com
Thomson Reuters (2017) Global Islamic Economy report 2017/18 (GIE), assessed from https://www.thomsonreuters.com/en.
In-Text Citation: (Aziz, 2018)
To Cite this Article: Aziz, A. H. B. A. (2018). Muslim Friendly Tourism: Concept, Practices and Challenges in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(11), 355–363.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
