This paper aims to examine relationship of intention behaviour, subjective norms and perceived behavioural control in Theory of Planned Behavior (TPB) perspective. The study adopted a survey to collect data among 400 HEI students. The findings show that there is a significant relationship between intention behavior and perceived behavior control with selection to IPT, while subjective norm have no significant relationship. Apart from that, this study confirm that intention behaviour and perceived behavior control contribute strong predictor to young people decision in selection of HEI. This study contributes new idea of TPB perspective and young people decision in selection of HEI.
Miller, M. (2015). Why do people record and post illegal material? Excessive social media use, psychological disorder, or both? Computers in Human Behavior, 608-614.
Abu Elnasr E.Sobaih, M. A. (2016). To use or not to use? Social media in higher education in developing countries. Computers in Human Behavior, 296-305.
Akubugwo, I. &. (2013). Influence of social media on social behaviour of post graduate students. A case study of Salford University, United Kingdom. Journal of Research & Method in Education, 39-43.
Ana Radovic, T. G. (2017). Depressed adolescents’ positive and negative use of social media. Journal of Adolessence, 5-15.
Andriani Kusumawati, V. K. (2010). University Marketing And Consumer Behaviour Concerns: The Shifting Preference Of University Selection Criteria In Indonesia. University If Wollongong Research Online, 1-17.
Bin, G. (2013). A Reasoned Action Perspective Of User Innovation: Model And Empirical Test. Industrial Marketing Management, 608–619.
Brian A. Primack, A. S. (2017). Social Media Use And Perceived Social Isolation Among Young Adults In The US. American Journal Of Preventive Medicine, 1-8.
Chaudhury, M. N. (2016). To Madrasahs Or Not To Madrashahs: The Question And Correlates Of Enrolment In Islamic School In Bangladesh. International Journal Of Education Development, 55-69.
David A. Cole, E. A. (2017). Online Social Support For Young People: Does It Recapitulate In Person Social Support: Can It Help. Computers In Human Behavior, 456-464.
Ha, C. L. (1998). The Theory Of Reasoned Action Applied To Brand Loyalty. Journal Of Product & Brand Management, 51-61.
Hamzah, S. E. (2010). Media Sosial: Tinjauan Terhadap Laman Jaringan Sosial Dalam Talian Tempatan. Jurnal Pengajian Media Malaysia, 37–52.
Hayes, C. T. (2016). As Social Support: Relational Closeness, Automaticity And Interpreting Social Support From Paralinguistic Digital Affordances In Social Media. Computers In Human Behavior, 386-393.
Hyldegård, J. (2014). Young Learners’ Use Of Social Media For Information Seeking: Exploring Core LIS Journals From 2010-2014. Library And Information Science Research E-Journal, 108-117.
Ika Destiana, A. S. (2013). Penerimaan Media Sosial: Kajian Dalam Kalangan Pelajar Universiti Di Palembang. Jurnal Komunikasi, 125-140.
Juceviciene, A. E. (2014). Factors Influencing School-Leavers Decision To Enrol In Higher Education. Procedia Social And Behavioral Sciences, 3983-3988.
Koo, N. C. (2015). The Use Of Social Media In Travel Information Search. Telematics And Informatics, 215–229.
Lee, J. W. (2017). When Does Individuals' Willing To Speak Out Increase On Social Media. Perceived Social Support And Perceived Power/Control . Computer In Human Behavior, 120-129.
Lin, H.-F. &.-G. (2004). Perceptions Of Senior Managers Toward Knowledge-Sharing Behaviour. Management Decision, 108-25.
Liu, S. C.-K. (2010). Will Parental Influences Affect Career Choice? Evidence From Hospitality And Tourism Management Students In China. International Journal Of Contemporary Hospitality Management, 82-102.
Mahsood Shah, C. S. (2013). Factors In?uencing Student Choice To Study At Private Higher Education Institutions . Quality Assurance In Education, 402-416.
Mahyarni, M. (2013). Theory Of Reasoned Action Dan Theory Of Planned Behavior (Sebuah Kajian Historis Tentang Perilaku). Jurnal El-Riyasah, 13-23.
Maio, G. L. (2015). Post High School Education Choices In Italy: An Empirical Analysis . Journal Of Applied Research In Higher Education, 229-242 .
Maizatul Haizan Mahbob, M. Z. (2011). Inovasi Perkhidmatan Awam Malaysia Melalui Pelaksanaan E-Kerajaan: Satu Kajian Empirik Tentang Penerimaan E-Servis Di Lembah Kelang. Jurnal Komunikasi, 1-16.
Mary Madden, A. L. (2017, July 7). Pew Research Center. Retrieved From Http://Www.Pewinternet.Org/2013/05/21/Teens-Social-Media-And-Privacy/.
Murad Ali, R. A.-A. (2016). Strengthening The Academic Usage Of Social Media: An Exploratory Study. Journal Of King Saud University: Com
In-Text Citation: (Allam et al., 2018)
To Cite this Article: Allam, S. N. B. S., Hassan, M. S., Ridzuan, A. R. H., Mohideen, R. S., Ghani, S. N. F. F. A., & Mahasan, K. A. (2018). Young People Decision in Selection of Higher Education Institution: Theory of Planned Behavior Perspective. International Journal of Academic Research in Business and Social Sciences, 8(11), 138–150.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode