A study was conducted to identify the association between factors (interest, opportunity, social environment, and career flexibility) and students’ perception towards retailing as a career in Universiti Malaysia Kelantan. The purpose of this study to determine which factors that significant with the students’ perception towards retailing as career. Data were collected using questionnaires. 258 students from retailing course at Universiti Malaysia Kelantan were selected as respondents. Simple random sampling was applied to allow the researchers to collect the responses easily and quickly because of our population just in a small range. The study utilized descriptive analysis and multiple linear regression to analyze the data. From this research, the factors that significant were opportunity (p=<0.001, ?=0.35), social environment (p<0.001, ?=0.15), and career flexibility (p=0.001, ? =0.29). Factors that associated with students’ perception towards retailing were opportunity, social environment, and career flexibility.
Broadbridge, A. (2003). Student perceptions of retailing as a destination career. International Journal of Retail & Distribution Management, 31(6/7), 298.
Broadbridge, A. M., Maxwell, G. A., & Ogden, S. M. (2009). Selling retailing to Generation Y graduates: recruitment challenges and opportunities. The International Review of Retail, Distribution and Consumer Research, 19(4), 405-420.
Christensen, K. (2013). Launching the workplace flexibility movement: Work family research and a program of social change. Community, Work & Family, 16(3), 261-284.
Isaac, I., & Roger, B. (2016). The role of individual interpersonal relationships on work performance in the South African retail sector.
Lindblom, A., Lindblom, A., Kajalo, S., Kajalo, S., Mitronen, L., & Mitronen, L. (2016). Does a retailer’s charisma matter? A study of frontline employee perceptions of charisma in the retail setting. Journal of Services Marketing, 30(3), 266-276.
Miller, D. (2011). Career opportunities in retailing: Developing tomorrow’s retail leaders: New York, NY: McGraw-Hill.
Mokhlis, S. (2014a). The image of retailing as a graduate career: Evidence from Malaysia. International Business Management, 8(2), 146-152.
Mokhlis, S. (2014b). Predicting Students’ Intent to Pursue Retailing as a Career: A Means-End Perspective. Mediterranean Journal of Social Sciences, 5(27 P1), 404.
Mokhlis, S., & Terengganu, K. (2014). Marketing students’ perception of retailing as a career option. The Social Sciences, 9(6), 486-491.
Renko, S., Rasic, S., & Petljak, K. (2016b). STUDENTSPERCEPTION ON THE ROLE OF HIGH EDUCATION IN IMPROVING IMAGE OF RETAILING AS A CAREER. Economic and Social Development: Book of Proceedings, 136.
In-Text Citation: (Kamaruddin et al., 2018)
To Cite this Article: Kamaruddin, M., Shukri, R. S. A., Azmi, N. A., Zakaria, A. N. I. @, Mud, N. N. N., & Mahat, N. A. (2018). Factors That Influence Students’ Perception towards Retailing as a Career. International Journal of Academic Research in Business and Social Sciences, 8(9), 1508–1516.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
