Innovation is an important factor for a successful and sustainable business. Hence innovations need to be implemented in every enterprise regardless of its size. This research aims to identify types of innovation strategies by small and medium halal enterprise in Malaysia. 12 halal enterprise owners were interviewed and the interview narrative were analyse using thematic analysis procedures. Seven basic themes have been identified that represent types of product innovation, organisational innovation and marketing innovation. However, service innovation does not obviously observe from the interview narrative analysis. This study helps to understand the three types of innovation that being focused by the small and medium enterprise and also the types of innovation that need to be further emphasis in the innovation strategies by the enterprise.
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In-Text Citation: (Sarmila et al., 2018)
To Cite this Article: Sarmila, M. S., Zaimah, R., Awang, A. H., Ishak, S., Azima, A. M., Saad, S., & Hussain, M. Y. (2018). Innovation Efforts of Halal Food and Beverages Small and Medium Enterprise in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(13) Special Issue: Community Development & Social Mobility, 22–30.
Copyright: © 2018 The Author(s)
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