“Sustainable Development” has been the world agenda since 1972 which became official since Brundtland Commission’s 1987 report. The world has united under one umbrella for the future of mother Earth with one common objective, ‘the 2030 Agenda’. Malaysia’s influence and active participation is since then and is more inclusive from 1996. In this new borderless era, sustainable development has become very important particularly in business. Innovation as the savior could lead the world towards sustainable development. United Nations (UN) acknowledged that innovation plays important role in sustainable development goals. This paper sets its focus in innovation and its contribution to sustainable development as the key objective; especially when integrated to business organizations through social, environmental and economic enterprises, bringing competitive innovation advantage to the firm, industry and nation as a whole.
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In-Text Citation: (EtheRaj, Wahab, Osman, Zawawi, & Fazal, 2018)
To Cite this Article: EtheRaj, P., Wahab, S. A., Osman, S. I. W., Zawawi, N. M., & Fazal, S. A. (2018). Sustainable Development and Innovation: Reviewing the Concept and Malaysian Participation. International Journal of Academic Research in Business and Social Sciences, 8(9), 1211–1226.
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