Online purchases have become a new trend of shopping among university students in today’s Industrial Revolution 4.0. But, not all university students are open to shop online. Therefore, this study aims to explore the major concerns towards online shopping that stops non-online shoppers to purchase online. The study aims to provide the needed information to understand the barriers for university students to shop online. A total number of 154 valid surveys were collected in local universities using convenience sampling. Statistical procedures of descriptive was used to analyze the collected data. The main findings of this study are that non-online shoppers are unlikely to buy online because they prefer to shop traditionally and self-assess the quality of the goods before they buy. This study also discusses the implications of the study to practitioners in which the traditional sellers should provide the comfortable shopping environment, improve the behavior and skills of salespeople, and offer after-sale services to their customers to remain competitive with online vendors.
Akroush, M. N., & Al-Debei, M. M. (2015). An integrated model of factors affecting consumer attitudes towards online shopping. Business Process Management Journal, 21(6), 1353–1376.
Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality. Internet Research, 25(5), 707–733.
Al-maghrabi, T., Dennis, C., & Halliday, S. V. (2011). Antecedents of continuance intentions towards e-shopping?: the case of Saudi Arabia. Journal of Enterprise Information Management, 24(1), 85–111.
Ang, L., & Lee, B. (2002). Trust , choice and online shopping. Fourth Australasian Services Research Workshop (pp. 7–17). Victoria.
Aziz, N. N. A., & Wahid, N. A. (2017). Understanding customer behaviour towards online shopping. In 2nd Business Management and Computing Research Colloquium (pp. 164–168).
Aziz, N. N. A., & Wahid, N. A. (2018). Factors influencing online purchase intention among university students. International Journal of Academic Research in Business and Social Sciences, 8(7), 702– 717.
Badari, S. A. Z., & Hashim, A. H. (2015). Amalan pembelian secara atas talian dan faktor-faktor mempengaruhinya. In 19th MACFEA National Seminar 2015 (pp. 764–770).
Bay, D., Cook, G. L., Grubisic, J., & Nikitkov, A. (2014). Identifying fraud in online auctions: a case study. Accounting Perspectives, 13(4), 283–299. http://doi.org/10.1111/1911-3838.12033
Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior, 61, 103–113.
Chakraborty, R., Lee, J., Bagchi-Sen, S., Upadhyaya, S., & Raghav Rao, H. (2016). Online shopping intention in the context of data breach in online retail stores: An examination of older and younger adults. Decision Support Systems, 83, 47–56.
Chen, Y., Yan, X., Fan, W., & Gordon, M. (2015). The joint moderating role of trust propensity and gender on consumers’ online shopping behavior. Computers in Human Behavior, 43, 272–283.
Cheung, C. M., & Lee, M. K. (2003). An integrative model of consumer trust in internet shopping. In ECIS 2003 Proceedings.
Dai, H., Harried, P., & Salam, A. F. (2011). Antecedents of online service Quality, commitment and loyalty. Journal of Computer Information Systems, 52(2), 1–11.
Dhanapal, S., Vashu, D., & Subramaniam, T. (2015). Perceptions on the challenges of online purchasing: A study from “baby boomers”, generation “X” and generation “Y” point of views. Contaduria Y Administracion, 60, 107–132.
Ensing, D. (2014). How marketers can determine true customer experience from review-based websites. Marketing Insights, 26(1), 31–33. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=heh&AN=102419549&lang=pt-br&site=eds-live&scope=site
Faqih, K. M. S. (2016). An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter? Journal of Retailing and Consumer Services, 30, 140–164.
George, O. J., Ogunkoya, O. A., Lasisi, J. O., & Elumah, L. O. (2015). Risk and trust in online shopping?: experience from Nigeria. International Journal of African and Asian Studies, 11, 71–78.
Hernández, B., Jiménez, J., & José Martín, M. (2011). Age, gender and income: do they really moderate online shopping behaviour? Online Information Review, 35(1), 113–133.
Huseynov, F., & Yildirim, S. O. (2016). Internet users ’ attitudes toward business-to-consumer online shopping?: A survey. Information Development, 32(3), 452–465.
Irshad, S. (2016). Mediating role of customer value between innovative self service technology (ISST) factors and online repurchase intention. Journal of Internet Banking and Commerce, 21(2).
Jadhav, V., & Khanna, M. (2016). Factors influencing online buying behavior of college students?: a qualitative analysis. The Qualitative Report 2016, 21(1), 1–15.
Katawetawar
In-Text Citation: (Aziz & Wahid, 2018)
To Cite this Article: Aziz, N. N. A., & Wahid, N. A. (2018). Why Consumers are Hesitant to Shop Online: The Major Concerns towards Online Shopping. International Journal of Academic Research in Business and Social Sciences, 8(9), 1175–1185.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
