The purpose of this research study is to investigate the determinants toward online purchase intention and this study doing towards youth in Malaysia that may have experiences in purchases items through online. In this study, analyze the relationship between three factors which are consumer satisfaction, online trust, and perceived usefulness of a website. The objectives in this study which are to investigate relationship between the consumer satisfaction, online trust and perceived usefulness of a website with online purchase intention, and to measure the predictor of online purchase intention. This study is quantitative in nature and questionnaires distributed in order to collect information from respondents based on 150 sample size. The data obtained through questionnaires was analyzed and evaluated by statistical test correlation and regression. However, most of the results show that all the three factors have strong relationship with online purchase intention and online trust is the factors that more influence online shopping intention. Finally, limitation of study is also recognized and identified after the research is done. There are recommendations to the online seller and for future research to be conducted for better understanding in future.
Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping The effects of trust , perceived benefits , and perceived web quality. https://doi.org/10.1108/IntR-05-2014-0146
Al-suqri, M. N. (2014). Perceived usefulness , perceived ease-of-use and faculty acceptance of electronic books An empirical investigation of Sultan Qaboos. https://doi.org/10.1108/LR-05-2013-0062
Amin, M., Rezaei, S., & Abolghasemi, M. (2014). User satisfaction with mobile websites?: the impact of perceived usefulness ( PU ), perceived ease of use (PEOU) and trust. https://doi.org/10.1108/NBRI-01-2014-0005
Bednarowska, Z., & J?druszek, B. (2012). PMR: Nearly 70% of young people buy online, (December), 6.
Chen, Y. (2016). Customized logistics service and online shoppers ’ satisfaction?: an empirical study. https://doi.org/10.1108/IntR-11-2014-0295
Chih?Hung Wang, M. (2012). "Determinants and consequences of consumer satisfaction with self?service technology in a retail setting", Managing Service Quality: An International Journal. https://doi.org/10.1108/09604521211218945
Chih, M., Wang, H., & Wang, M. C. (2012). Determinants and consequences of consumer satisfaction with self-service technology in a retail setting. https://doi.org/10.1108/09604521211218945
Chou, Chen, Y.-T., & Tsung-Yu. (2011). Exploring the continuance intentions of consumers for B2C online shopping Perspectives of fairness and trust. https://doi.org/10.1108/14684521211209572
Engeset, M. G., & Heide, M. (2013). Article information?: Managing Hotel Guest Satisfaction?: Towards A More Focused Approach.
Eslami, M., & Imomoh, E. (2016). Trust in online futures market?: a study of Malaysia. https://doi.org/10.1108/QRFM-01-2015-0001
Fisher, J., Burstein, F., Lynch, K., Lazarenko, K., & Lynch, K. (2008). “Usability 1 usefulness 5 trust”,: an exploratory study of Australian health web sites. https://doi.org/10.1108/10662240810912747
Ha, H.-Y., & Janda, S. (2014). The effect of customized information on online purchase intentions. https://doi.org/10.1108/IntR-06-2013-0107
Har Lee, C., Cyril Eze, U., & Oly Ndubisi, N. (2011). Analyzing key determinants of online repurchase intentions. Asia Pacific Journal of Marketing and Logistics, 23(2), 200–221. https://doi.org/10.1108/13555851111120498
Hasanov, J., & Khalid, H. (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia?: A WebQual Model Approach. https://doi.org/10.1016/j.procs.2015.12.153
Kostyk, A., Leonhardt, J. M., Niculescu, M., & Kostyk, A. (2017). Simpler online ratings formats increase consumer trust. https://doi.org/10.1108/JRIM-06-2016-0062
Kucukusta, D., Law, R., Besbes, A., & Legohérel, P. (2015). Re-examining perceived usefulness and ease of use in online booking The case of Hong Kong online users. https://doi.org/10.1108/IJCHM-09-2013-0413
Lee, J. (2011). The different effects of online consumer reviews on consumers ’ purchase intentions depending on trust in online shopping malls An advertising perspective Republic of Korea. https://doi.org/10.1108/10662241111123766
Lee, W., Cheng, S., & Shih, Y. (2017). Asia Paci fi c Management Review Effects among product attributes , involvement , word-of-mouth , and purchase intention in online shopping. https://doi.org/10.1016/j.apmrv.2017.07.007
Matute, J., Polo-redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention Mediating roles of trust and perceived usefulness. https://doi.org/10.1108/OIR-11-2015-0373
Mohamed, N., Hussein, R., Hidayah Ahmad Zamzuri, N., & Haghshenas, H. (2014). Insights into individual’s online shopping continuance intention. Industrial Management & Data Systems, 114(9), 1453–1476. https://doi.org/10.1108/IMDS-07-2014-0201
Quareshi, Kaur, G., & Quareshi, T. K. (2015). Factors obstructing intentions to trust and purchase products online. https://doi.org/10.1108/APJML-10-2014-0146
Roscoe, J. T. (1975) Fundamental Research Sta
In-Text Citation: (Nordin, Mohamed, & Hassan, 2018)
To Cite this Article: Nordin, N. M., Mohamed, M., & Hassan, S. N. A. (2018). Understanding the Determinants of Online Purchase Intention among Malaysian Youth. International Journal of Academic Research in Business and Social Sciences, 8(9), 1047–1056.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
