Social media can be defined as forms of media that allow people to communicate. There are many companies provides the social networking products and services that valued a million of pounds includes the Facebook, and Twitter. For example, Google pays 1.5 billion dollars the YouTube with an intention to enable the user to generate content. Therefore, social media marketing is an important part of marketing strategy. The marketing professional needs to update and get latest information about the alumni student from alumni department. This method can attract the customer trustworthy and positive perception about the institution. Te aim paper is to discuss the factors contributing to the effectiveness of social media marketing in higher education institution. The factors include resources, cost and time saving will be discussed in detail. The social media marketing tool is a tool that increases efficiency and made it much easier. Beside that, social media marketing have an advantage to increase enrollment and revenue of higher education institution. It is the most important element for the success in marketing. It is the most powerful tool to promote products and services among customers. It has advantages that give better results to increase the enrollment and revenue of higher education institution
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In-Text Citation: (Aman & Hussin, 2018)
To Cite this Article: Aman, K., & Hussin, N. (2018). The Effectiveness of Social Media Marketing in Higher Education Institution. International Journal of Academic Research in Business and Social Sciences, 8(9), 827–834.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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