The appropriate distribution of chain stores plays a significant role in reducing the cost of shipping, fast delivery of goods and services, convenient access to parking, and other complementary municipal services. A chain store is formed of several retail stores that are under common and centralized ownership. This paper aimed to review the decision-making components for applying spatial distribution in chain stores of Rasht based on strategic SWOT-AHP model. The findings showed that the strengths with a total value of 0.617 and the threats with a total value of 0.055 have the lowest score among the four main criteria. The proper distribution of chain stores for quick, easy, and cheap access to wider and confident stores with a total value of 0.266 was the most influential factor in spatial analysis. Also, the findings showed that the chain stores did not have a good spatial distribution; by moving from central areas to around of city, the number of chain stores was reduced. Therefore, considering the increase of land prices, limited parking, and the spatial distribution of population, the traditional patterns should change and new patterns should be used for locating the distribution of chain stores.
- Aghayari Hare, Mohsen; Alavi, Ali, Inaly, Jamshid: "Improving spatial distribution space of chain stores in Tehran Using GIS", Human Science - Planning Journal, No. 1, (2008), p. one.
Saidi, Mahdiyeh, "Feasibility of establishing chain stores in the Isfahan", Master's thesis, University of Isfahan, (2010)-
- Abbaszadeh Shahri,Abbas; Foroozan, Farshid; and Vahidi, Fardin, "Nonlinear Analysis and Evaluation of Rasht Response to Earthquake, "The journal of Roads and Building, No. 73, (2010), pp. 4.
- Brockman BK, Benton GL, Turley LW. . (2001)Retail-site selection in a mall context. Strategic marketing association conference:retail strategy and consumer decision research seminar. Small Business Advancement National Center, University of Central Arkansas;
-GÖRENER,A., Ph.D.(2012). Comparing AHP and ANP: An Application of Strategic Decisions Making in a Manufacturing Company, International Journal of Business and Social
Science. Vol. 3 No. 11
- Gorener ,A., Toker, K.,UIucay,K.(2012). Application of Combined SWOT and AHP: A Case Study for a Manufacturing Firm, Procedia - Social and Behavioral Sciences 58,1525 – 1534
- Houben, G., Lenie, K. and Vanhoof, K. (1999), A knowledge-based SWOT-analysis system as an instrument for strategic, planning in small and medium sized enterprises, Decision Support Systems, Vol. 26, pp. 125-135.
-Lee,S.,Walsh,P.(2011) . SWOT And AHPhybrid model for spot marketing outsourcing using a case of intercollegiate sport, journal homep age, Sport Management Review 14 ,361–369
- Learned, A., Christensen, C., Andrews, R., & Guth, D. (1965). Business policy: Text and cases. IL: Irwin.
- Onut,S., Efendigil,T., Soner Kara,S.(2010). A combined fuzzy MCDM approach for selecting shopping center site: An example from Istanbul, Turkey, Expert Systems with Applications 37 , 1973–1980
Pesonen, M., Kurttila, M., Kangas, J., Kajanus, M. and Heinonen, P. (2001), Assessing the priorities using A WOT among
resource management strategies at the Finnish forest and park service, Forest Science, Vol. 47, pp. 534-541
- Pertain., Marashi S. V2., Haji Alishahi M.( 2013). Using fuzzy analytic network process (FANP) in a swot Analysis, Sky Journal of Business Administration and Management Vol. 1(2), pp. 10 – 24
- Qaranejad, Hassan, "Research on the structure of production, distribution, and consumer culture in Refah chain stores ", Proceedings of chain store role in distribution system, published by the Institute of Business Studies and Research, (2007), pp. 45 .
- Seker ,S., Ozgurler,M.(2012). Analysis of the Turkish Consumer Electronics Firm using SWOTAHP Method, Procedia - Social and Behavioral Sciences 58, 1544 – 1554
- Saaty, L. The Analytic Hierarchy Process (AHP) Rhomas Int. J. Services Sciences, Vol. 1, No. 1, 1 .1980
- snow ,W.,and.scott, k .(1984).Site appraisals, Store location and store assessment research.
- Ziyari, Karamat Allah; Shabani Kouchesfahani, Morteza, "The planning to reduce the impact of natural disasters in Rasht in the context of Hioko World Summit (2015 - 2005)", National Conference on Earthquake, Vulnerability places, and vital arteries (2011) .pp. 3
Copyright: © 2013 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
