Understanding intention is indispensable because it provides an interpretive matrix for precisely deciding an individual action. In business start-up setting, theorist describes an intention as the cognitive representation of a person’s readiness to perform a given behaviour.
The purpose of this study is to examine the intention of Orang Asli toward business start-up and their needs in supporting them to start-up business. This paper employs qualitative data that come from focus group interviews with 20 female Orang Asli Semai in Perak State. The findings of this study showed majority of respondents have intention toward business start-up. However, the respondents need some sort of financial and non-financial support to start their business. The case study brings attention to the importance of the intention and entrepreneurship support in order to empower Orang Asli and involve in entrepreneurship activities.
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In-Text Citation: (Rosdi, Adnan, & Samsudin, 2018)
To Cite this Article: Rosdi, S. A. M., Adnan, A. A. Z., & Samsudin, N. (2018). Intention towards Business Start-Up among Orang Asli in Peninsular Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(5), 932–945.
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