International Journal of Academic Research in Business and Social Sciences

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The Impact Of Demographic Factors on the Purchasing Intent of the Local Food Product

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The purpose of this paper is to identify the effect of demographic factors on the purchasing intent of the local food product, based on the analytical descriptive approach by distributing a questionnaire on a random sample of 440 food consumers in the city of Bechar-Algeria. The data obtained by SPSS version 21 were analyzed. The study found that there is no effect of demographic factors on the purchasing intent of the domestic food product.
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In-Text Citation: (Leila & Zohra, 2018)
To Cite this Article: Leila, H., & Zohra, B. (2018). The Impact Of Demographic Factors on the Purchasing Intent of the Local Food Product. International Journal of Academic Research in Business and Social Sciences, 8(5), 616–627.