The Green Building Concept: Is that a Trend

The building industry is an important element contributes to the economy of the country. However, evidently revealed, building industry contributed to the environmental impact in so many ways. Due to that, nowadays most of the building projects adopting the concept of green building. Similarly, to Malaysia, whereby the green building concept has seen been accepted in the building industry. It is proven by referring to the database of the Green Building Index (GBI Malaysia) that recorded some increasing numbers of buildings being certified day by day. Not only that, the green building concept indicated a positive escalation especially towards commercial and residential industry. In conjunction with the growing number of green building in Malaysia, several questions has arisen which one of that is whether it just because of trend or because of the benefit received from that. Therefore, this study is conducted mainly to investigate the reason of the corporation involved in green building concept industry. This study used a qualitative method whereby, semi structured interview been chosen as the best data collection method. With that, six participants from difference sector were selected to generalise the results. Results shows green at the early stage of involvement in green building concept most of the corporation initially go for the trend and trail the current evolution of the building industry in the world. However, recently building concept is embedded by the corporation because of the benefits that the corporation received that indirectly boosted and support the business operations. Nevertheless, the government, non-government association (NGOs) and corporations still need to increase the effort to mould and embedded the green culture for every Malaysian people because the level of awareness in implementation of green building concept is still at the early stage.