Importance of Customer Knowledge in Business Organizations

Organizations today face major challenges of working to address their data and exploit their knowledge, and strive to support their knowledge base continuously in order to use this knowledge in their interactions with the environment in which they operate in all its components. The importance of this research stems from the importance of the customer to the institutions, which makes it the goal and means of survival and continuity of the institutions and achieve excellence in the field of business. the interest of institutions to know the customer means to have a database of sophisticated customers reflect their wishes and aspirations. database contributes to the creation of products and services that meet these Desires and aspirations. Products and services suitable for customers contributes to increase the loyalty of customers and reduce the cost of their transfer to the competing institutions. Applying the concept of customer knowledge correctly allows organizations to achieve excellence, development and competitive advantage. Organization achieve competitive advantage by knowing the customer's purchasing behavior by choosing the specific product, brand and degree of loyalty to the products and services of the organization. So, this research aims to identify the knowledge of the customer, types of customer knowledge, customer knowledge dimensions, building customer knowledge and clarify its importance to the organization.