The purpose of this study is to establish a Smartphone application for end users in Halal Brand Personality screening process that offers an option to facilitate consumers in justifying how the Halal certified brand respond to and satisfy their needs based on five Halal personality dimensions; Purity, Excitement, Safety, Sophistication, and Righteousness. The evolution of the end user application follows the waterfall development methodology. It mainly focuses on presenting the process of developing an Android application prototype using the user terminal in the electronic Halal screening system which makes it possible for users to check straightaway based on Smartphone barcode capture with the applied Halal branding database system and identify them, as well as rate the product brand using mobile devices. As for the project implementation, the functions of the end user application are introduced, and how these functions are realized is also displayed in detail. After the implementation process, the application is tested on an Android device emulator and real mobile Android devices to evaluate their performances. The version of Android 2.1 and above is chosen since most Android Smartphones operate with minimum Android 2.1. Moreover, it is tested with specialized mobile with respect to the collection of feedback. Finally, a reasonable conclusion to this project is made, including the contents reliability and security protection issues.
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Published by Human Resource Management Academic Research Society (www.hrmars.com)
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