International Journal of Academic Research in Business and Social Sciences

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The Extent to which E-Commerce will favor International Marketing and what Obstacles International Marketers may need to Overcome

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The main purpose of this paper is to consider the dynamics of e-commerce and its implications on businesses. As e-commerce involves a different environment for international marketing, its effect on the marketing mix will be looked at. The focus will be on the extent to which e-commerce favours international marketing as well as the obstacles companies will face in the global environment, when utilising and managing e-commerce.
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Al-Khaled, A. A. S. (2017). The Extent to which E-Commerce will favor International Marketing and what Obstacles International Marketers may need to Overcome. International Journal of Academic Research in Business and Social Sciences, 7(9), 355-363.