The main objective of this study was to examine the relationship between humor styles and innovative behavior of Thai executives in a chosen real estate company. Modified versions of Humor Style Questionnaire (HSQ) and Innovative Work Behavior Scale (IWB) were used as the instruments for data collection. Participants were collected from fifty-two executives in all hierarchical levels in a real estate company listed in Stock Exchange of Thailand. The results of multiple regression analysis indicated that humor styles of Thai executives in a selected real estate company explained 29% of variance (R2 = .285, F (4, 52) = 4.687, p <.01). The results indicated that affiliative humor style had a significantly positive effect on innovative behavior (? = .438, p <.01). In addition, this present study found the significantly negative effect of aggressive humor style on innovative behavior of executives (? = -.393, p <.01). Discussion and recommendations for future studies were also discussed.
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