Different cellular mobile service provides are working in Sudan, which is Zain, MTN, Sudani persons. They vary in their Preferences for preferring one company; sure there are many reasons behind that.
This study was attempted to determine which factors for preferences. A sample had been taken in Khartoum for employees, students, businessmen and public. Also market seniority plays role in Preferences.
The results reveal that there are many factors which explain 80% from the total variation one of them was connected to mobile phone using itself which is Associability , second was connected is showing up and imitation, others may connected to cost , Advertisement , net work strength and nationality . Lastly I think this can be applicable all round the universe.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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