The Impact of Strategic Attributes on Organizational Performance in Pakistan Banking Sector: A Review and Suggestions for Future Research

Abdul Rashid, Z., Sambasivan, M., & Johari, J. (2003). The influence of corporate culture and organisational commitment on performance. Journal of management development, 22(8), 708-728.
Acar, A. Z., Zehir, C., Özgenel, N., & Öz?ahin, M. (2013). The effects of customer and entrepreneurial orientations on individual service performance in banking sector. Procedia-Social and Behavioral Sciences, 99, 526-535.
Ahmadi, S.A.A., Salamzadeh, Y., Daraei, M., & Akbari, J. (2012). Relationship between Organizational Culture and Strategy Implementation: Typologies and Dimensions. Global Business and Management Research: An International Journal, 4(3/4), 286-299.
Ahmed, A., & Othman, I. B. L. (2017). Relationship between Organizational Resources and Organizational Performance: A Conceptualize Mediation Study. European Online Journal of Natural and Social Sciences, 6(1), 10-27.
Al-Ansaari, Y., Bederr, H., & Chen, C. (2015). Strategic orientation and business performance: An empirical study in the UAE context. Management Decision, 53(10), 2287-2302.
Al-Swidi, A. K. (2012). The moderating effect of organizational culture on the relationship between total quality management, entrepreneurial orientation and the performance of banks in Yemen (unpublished Ph.D thesis). Universiti Utara Malaysia. Retrieved from http://etd.uum.edu.my/3781/1/s92402.pdf
Altindag, E., Zehir, C., & Acar, A. Z. (2011). Strategic orientations and their effects on firm performance in Turkish family owned firms. Eurasian Business Review, 1(1), 18-36.
Altunta?, G., Semerciöz, F., & Eregez, H. (2013). Linking strategic and market orientations to organizational performance: the role of innovation in private healthcare organizations. Procedia-Social and Behavioral Sciences, 99, 413-419.
Aminu, I. M. (2015). Mediating role of access to finance and moderating role of business environment on the relationship between strategic orientation attributes and performance of small and medium enterprises in Nigeria (Unpublished doctoral dissertation). Universiti Utara Malaysia.
Ariyarathne, H. M. (2014). Mediating and moderating effects of entrepreneurial self-efficacy and absorptive capacity on the relationship among cognitive factors, strategic orientation and firm performance of small and medium scale hotel and restaurant industry in Sri Lanka (Unpublished doctoral dissertation). Universiti Utara Malaysia.
Aziz, N. A., & Yassin, N. M. (2010). How will market orientation and external environmnet influence the performance among SMEs in the agri-food sector in Malaysia?. International Business Research, 3(3), 154-164.
Bakar, L. J. A., & Ahmad, H. (2010). Assessing the relationship between firm resources and product innovation performance: A resource-based view. Business Process Management Journal, 16(3), 420-435.
Barney, J. (1991), Firm resources and sustained competitive advantage. Journal of Management, Vol. 17 No. 1, pp. 99-120.
Barney, J. B. (1986). Organizational culture: can it be a source of sustained competitive advantage?. Academy of management review, 11(3), 656-665.
Barrett, H., Balloun, J. L., & Weinstein, A. (2012). Creative climate: a critical success factor for 21st century organizations. International Journal of Business Innovation and Research, 6(2), 202-219.
Berry, L. L. (1981). The employee as customer. Journal of retail banking, 3(1), 33-40.
Bhatnagar, G., Kennedy, M., Magee, M., & Ruetschi, J. (2016, March 22). Turning around investment banking: An agenda for reviving profitable and sustainable growth. Strategy&. Retrieved July 31, 2017, from https://www.strategyand.pwc.com/reports/turning-around-investment-banking
Boon, O. K., & Arumugam, V. (2006). The influence of corporate culture on organizational commitment: case study of semiconductor organizations in Malaysia. Sunway Academic Journal, 3, 99-115.
Butt, F. Y. (2010). A Measure of Banking Industry Paradigm in Pakistan. Available at SSRN 1696862.
Cadogan, J. W. (2012). International marketing, strategic orientations and business success: reflections on the path ahead. International Marketing Review, 29(4), 340-348.
Çapuni, A. (2016). The impact of organizational culture on organizational performance of banking sector in Tirana (Unpublished doctoral dissertation). Epoka University. Retrieved July, 2016, from http://dspace.epoka.edu.al/bitstream/handle/1/1678/M.Sc%20in%20BUS%20-%20Arta%20%C3%87apuni.pdf?sequence=1
Carter, L., & Gray, D. (2007). Relational competence, internal market orientation and employee performance. The Marketing Review, 7(4), 385-400.
Chan, L. L., Shaffer, M. A., & Snape, E. (2004). In search of sustained competitive advantage: the impact of organizational culture, competitive strategy and human resource management practices on firm performance. The International Journal of Human Resource Management, 15(1), 17-35.
Chien, S. (2014). Franchisor resources, spousal resources, entrepreneurial orientation, and performance in a couple-owned franchise outlet. Management Decision, 52(5), 91 6-933.
Choosawat, N. (2011). Corporate culture of a multinational company operating in Thailand: A grounded theory approach. HRD Journal, 2(1), 27-38.
Choudhary, A.I., Akhtar, S.A. & Zaheer, A. (2013). Impact of transformational and servant leadership on organizational performance: a comparative analysis. Journal of Business Ethics, Vol. 116 No. 8, pp. 433-440.
Chuang, F. M., Morgan, R. E., & Robson, M. J. (2012). Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects. Journal of Strategic Marketing, 20(3), 267-286.
Conduit, J., & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation?. Journal of business research, 51(1), 11-24.
Covin, J. G., & Slevin, D. P. (1991). A conceptual model of entrepreneurship as firm behavior. Entrepreneurship: Critical perspectives on business and management, 3.
Daft, R. L. (2007). Understanding the theory and design of organizations. Mason: Thomson South-Western.
Dauda, Y. A., Akingbade, W. A., & Akinlabi, H. B. (2010). Strategic management practice and corporate performance of selected small business enterprises in Lagos metropolis. International journal of Business and Management, 5(11), 97-105.
Day, G. S. (1994). The capabilities of market-driven organizations. the Journal of Marketing, 37-52.
Deshpandé, R., Grinstein, A., Kim, S. H., & Ofek, E. (2013). Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders? International Marketing Review, 30(3), 231-252.
Economics, T. (2017). Domestic credit provided by banking sector (% of GDP) in Pakistan. Retrieved from http://www.tradingeconomics.com/pakistan/domestic-credit-provided-by-banking-sector-percent-of-gdp-wb-data.html
Eris, E. D., & Ozmen, O. N. T. (2012). The effect of market orientation, learning orientation and innovativeness on firm performance: A research from Turkish logistics sector. International Journal of Economic Sciences and Applied Research, 5(1), 77-108.
Faiz, G. A. I. (2015). The mediating effect of market orientation on the relationship between total quality management, entrepreneurial orientation and the performance of banks in Libya (Doctoral dissertation, Universiti Utara Malaysia).
Fang, S. R., Chang, E., Ou, C. C., & Chou, C. H. (2014). Internal market orientation, market capabilities and learning orientation. European journal of marketing, 48(1/2), 170-192.
Farrell, M. A., Oczkowski, E., & Kharabsheh, R. (2008). Market orientation, learning orientation and organisational performance in international joint ventures. Asia Pacific Journal of Marketing and Logistics, 20(3), 289-308.
Ferdous, A. S., & Polonsky, M. (2011, January). Organizational internal market orientation (IMO): developing an integrative framework. In ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism: Jekyll or Hyde? (pp. 1-9). ANZMAC.
Fey, C. F., & Denison, D. R. (2003). Organizational Culture and Effectiveness: Can American Theory Be Applied In Russia? Organization Science, 14(6): 686–706.
George, W. R. (1990) Internal marketing and organizational behavior: a partnership in developing customer-conscious employees at every level. Journal of Business Research, 20, 63-70.
Gounaris, S. P. (2006). Internal-market orientation and its measurement. Journal of business research, 59(4), 432-448.
Gronroos, C. (1990). Relationship approach to marketing in service contexts: The marketing and organizational behavior interface. Journal of business research, 20(1), 3-11.
Hakala, H. (2010). Configuring out strategic orientation. Business Administration, 95.
Hakala, H. (2011). Strategic orientations in management literature: three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations. International Journal of Management Reviews, 13(2), 199-217.
Hameed, I., & Ali, B. (2011). Impact of entrepreneurial orientation, entrepreneurial management and environmental dynamism on firm’s financial performance. Journal of Economics and Behavioral Studies, 3(2), 101-114.
Han, H., & Verma, R. (2012). The effect of corporate culture and strategic orientation on financial performance: An analysis of South Korean upscale and luxury hotels [Electronic article]. Cornell Hospitality Report, 12(4), 6-14.
Hinterhuber, A. (2013). Can competitive advantage be predicted? Towards a predictive definition of competitive advantage in the resource-based view of the firm. Management Decision, 51(4), 795-812.
Hortinha, P., Lages, C., & Filipe Lages, L. (2011). The trade-off between customer and technology orientations: impact on innovation capabilities and export performance. Journal of International Marketing, 19(3), 36-58.
Hsu, C. C., & Pereira, A. (2008). Internationalization and performance: The moderating effects of organizational learning. [Review]. Omega-International Journal of Management Science, 36(2), 188-205. doi: 10.1016/j.omega.2006.06.004
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. The Journal of Marketing, 1-15.
Innocent, O. (2015). The Performance of Commercial Banks: The Role of Organizational Culture as a Mediator and External Environment as a Moderator (Unpublished doctoral dissertation). Universiti Utara Malaysia.
International Monetary Fund. (2015). World Economic Outlook: Adjusting to Lower Commodity Prices. Washington (October). Retrieved from: https://www.imf.org/external/pubs/ft/weo/2015/02/pdf/text.pdf
Kamran, R. (2017, July 19). Banking Sector is Failing Its Core Function by Ignoring Underprivileged Segment: SBP. Propakistani. Retrieved July 31, 2017, from https://propakistani.pk/2017/07/19/banking-sector-ignoring-poor-sbp/.
Kareem, M. A., & Haseeni, Z. J. (2015). E-Government and Its Impact on Organizational Performance. International Journal of Management and Commerce Innovations, Vol. 3, Issue 1, pp: 664-672.
Kaur, G., Sharma, R. D., & Seli, N. (2008). An Assessment of Internal Market Orientation in Jammu and Kashmir Bank Through Internal Customers Perspective. Metamorphosis, 7(2), 149-176.
Lee, C., Lee, K., & Pennings, J. M. (2001). Internal capabilities, external networks, and performance: a study on technology?based ventures. Strategic management journal, 22(6?7), 615-640.
Lee, D. H., Choi, S. B., & Kwak, W. J. (2014). The effects of four dimensions of strategic orientation on firm innovativeness and performance in emerging market small-and medium-size enterprises. Emerging Markets Finance and Trade, 50(5), 78-96.
Lee, S. K. J., & Yu, K. (2004). Corporate culture and organizational performance. Journal of Managerial Psychology, Vol. 19 No. 4, pp. 340-359.
Lings, I. N., & Greenley, G. E. (2005). Measuring internal market orientation. Journal of service research, 7(3), 290-305.
Lings, I. N., & Greenley, G. E. (2010). Internal market orientation and market-oriented behaviours. Journal of Service Management, 21(3), 321-343.
MacIntosh, E. W., & Doherty, A. (2010). The influence of organizational culture on job satisfaction and intention to leave. Sport Management Review, 13(2), 106-117.
Mannion, R., Davies, H., & Marshall, M. (2005). Cultural characteristics of “high” and “low” performing hospitals. Journal of Health Organization and Management, 19(6), 431–439.
Martin JR, E. F., & To, W. M. (2013). Effect of internal market orientation on organizational performance: The case of Macao's gaming industry. International Journal of Hospitality & Tourism Administration, 14(3), 233-254.
Messner, W. (2013). Effect of organizational culture on employee commitment in the Indian IT services sourcing industry. Journal of Indian Business Research, 5(2), 76-100.
Namgyel, T. (2003). Voluntary Retirement Scheme in South Asian Banking Sector [Scholarly project]. In World Bank. Retrieved October 6, 2016, from http://www1.worldbank.org/publicsector/civilservice/rightsizing/VRS in South Asian Banks 6-03.doc
Nazir, N. A, & Lone, M. A. (2008). Validation of Denison's model of organizational culture and effectiveness in the Indian context. The Journal of Business Perspective, 12(1), 49-58.
Newbert, S. L. (2007). Empirical research on the resource?based view of the firm: an assessment and suggestions for future research. Strategic management journal, 28(2), 121-146.
Ngo, H. Y., & Loi, R. (2008). Human resource flexibility, organizational culture and firm performance: An investigation of multinational firms in Hong Kong. The International Journal of Human Resource Management, 19(9), 1654-1666.
Nongo, E. S., & Ikyanyon, D. N. (2012). The influence of corporate culture on employee commitment to the organization. International Journal of Business and Management, 7(22), 21-28.
Nzuve, S. N., & Omolo, E. A. (2012). A study of the practice of the learning organization and its relationship to performance among Kenyan commercial banks. Problems of Management in the 21st Century, 4(2), 45-56.
Obeidat, B. Y. (2016). The effect of strategic orientation on organizational performance: the mediating role of innovation. International Journal of Communications, Network and System Sciences, 9(11), 478.
Okpara, J. O., & Kabongo, J. D. (2011). Cross-cultural training and expatriate adjustment: A study of western expatriates in Nigeria. Journal of world business, 46(1), 22-30.
Pinho, C. J., Rodrigues, P. A., & Dibb, S. (2014). The role of corporate culture, market orientation and organizational commitment in organizational performance: the case of non-profit organizations. Journal of Management Development, 33(4), 374-398.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761-787.
Ringim, K. J. (2012). Effect of the business process reengineering factors and information technology capability on organizational performance. (Unpublished PhD Thesis, Universiti Utara Malaysia).
Ringim, K. J., Razalli, M. R., & Hasnan, N. (2012). A framework of business process re-engineering factors and organizational performance of Nigerian banks. Asian Social Science, 8(4), p203.
Ronda?Pupo, G. A., & Guerras?Martin, L. Á. (2012). Dynamics of the evolution of the strategy concept 1962–2008: a co?word analysis. Strategic Management Journal, 33(2), 162-188.
Rotheli, T. F. (2010). Causes of the financial crisis: Risk misperception, policy mistakes, and banks' bounded rationality. The Journal of Socio-Economics, 39(2), 1 19-126. doi:10.1016/j.socec.20 10.02.0 16
Sabir, M. S., Razzaq, A., & Yameen, M. (2010). Impact of Organizational Culture on the Employees’ Commitment: Relationship between Levels of Organizational Culture with Commitment. KASBIT Journal of Management & Social Science, 3, 88-95.
Sackmann, S. A. (2010). Culture and performance. In N. M. Ashkanasy, C. P. M. Wilderom, & M. F. Peterson (Eds), The handbook of organizational culture and climate. Thousand Oaks, CA: Sage.
Sahi, K. G., Lonial, S., Gupta, M., & Seli, N. (2013). Revisiting internal market orientation: a note. Journal of Services Marketing, 27(5), 385-403.
Salavou, H. E., & Halikias, J. (2009). Strategy types of exporting firms: a view on the basis of competitive advantage. European Business Review, 21(2), 144-158.
Samson, A. T. (2015). Strategic orientations, reconfiguring capability, environmental turbulence and export performance of SME’s in NIGERIA (Unpublished doctoral dissertation). Universiti Utara Malaysia.
Schein, E. H. (1984), Coming to a new awareness of organizational culture. Sloan Management Review, 25(2), 3-16.
Shahid, A., Saeed, H., & Tirmizi, S. M. A. (2015). Economic development and banking sector growth in Pakistan. Journal of Sustainable Finance & Investment, 5(3), 121-135.
Silverthorne, C. (2004). The impact of organizational culture and person-organization fit on organizational commitment and job satisfaction in Taiwan. Leadership & Organization Development Journal, 25(7), 592-599.
Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business profitability: a balanced replication. Journal of business research, 48(1), 69-73.
Sokro, E. (2012). Analysis of the relationship that exists between organizational culture, motivation and performance. Problems of Management in the 21st Century, 3(2012), 106-119.
Song, L., & Jing, L. (2017). Strategic orientation and performance of new ventures: empirical studies based on entrepreneurial activities in China. International Entrepreneurship and Management Journal, 1-24.
Srivastava, R. K., Fahey, L., & Christensen, H. K. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of management, 27(6), 777-802.
Srivastava, R. K., Shervani, T. A., & Fahey, L. (1999). Marketing, business processes, and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing. The Journal of Marketing, 168-179.
Survey, P. E. (2016). Highlights Pakistan Economic Survey 2015-16 (Pakistan, Economic Adviser’s Wing, Finance Division, Government of Pakistan). Islamabad.
Theodoridis, P. K., & Panigyrakis, G. G. (2011). Internal marketing, market orientation and organisational performance: The mythological triangle in a retail context. In European Retail Research (pp. 33-67). Gabler Verlag.
Today, P. (2016). Institutions should work hard to make Pakistan one of top 25 economies by 2025. Pakistan Today. Retrieved January 21, 2017, from http://www.pakistantoday.com.pk/2016/07/28/institutions-should-work-hard-to-make-pakistan-one-of-top-25-economies-by-2025/
Tortosa, V., Moliner, M. A., & Sánchez, J. (2009). Internal market orientation and its influence on organizational performance. European Journal of Marketing, 43(11/12), 1435-1456.
Uzkurt, C., Kumar, R., Kimzan, H. S., & Eminog?lu, G. (2013). Role of innovation in the relationship between organizational culture and firm performance. A study of the banking sector in Turkey. European Journal of Innovation and Management, 16 (1), 92-117.
Weinzimmer, L. G., Robin, J., & Michel, E. J. (2012). The measurement of strategic orientation and its efficacy in predicting financial performance. Journal of Business Strategies, 29(2), 81-98.
Wernerfelt, B. (1995). The resource-based view of the firm: Ten years after. Strategic Management Journal, 16(3), 171-1 74. doi: 10.1002/smj.4250160303.
Yu, Q., Yen, D. A. & Huang, Y. (2016) Internal market orientation, a novel approach to improve firm performance in China. In: European Marketing Academy Conference (EMAC) 2016, 24th-27th May, 2016, Oslo, Norway. Retrieved from
https://create.canterbury.ac.uk/14529/1/14529.pdf
Zakari, M., Poku, K., & Owusu-Ansah, W. (2013). Organizational culture and organizational performance: Empirical evidence from the banking industry in Ghana. International journal of business, humanities and technology, 3(1), 95-107.
Zaman, K., Javaid, N., Arshad, A., & Bibi, S. (2012). Impact of internal marketing on market orientation and business performance. International Journal of Business and Social Science, 3(12).

Ahmed, A., & Othman, I. bin L. (2017). The Impact of Strategic Attributes on Organizational Performance in Pakistan Banking Sector: A Review and Suggestions for Future Research. International Journal of Academic Research in Business and Social Sciences, 7(8), 334-349.

Copyright: © 2017 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode