Value needs to be inculcate since young age to form a human personality which rooted in moral and ethics. Teachers have to deal with a variety of teaching methods and pedagogy that emphasizes the concept of 'student-edutainment' in the process of teaching and learning. Therefore, this study aimed to investigate the use of storytelling and story reading to inculcate moral values and ethics among preschool children. Data collected qualitatively using focus group interviews, observations, document analysis (children's creative painting) and video recording. The collected data were analyzed using thematic analysis using NVivo software version 10.0. The result shows, storytelling and story reading methods capable of fostering moral values such as helping, loving and well behaved. In addition, aspects such as regulation of the code of ethics, social ethics, human relations, well-mannered and courteous are the practice of pre-school children. The results of this study can build a reference database for the kindergarten teachers, Development Research Centre of the National Child (CDRC), parents and the community.
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Published by Human Resource Management Academic Research Society (www.hrmars.com)
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