International Journal of Academic Research in Business and Social Sciences

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A Measurement Model of Leadership Communication of Coastal Village Leaders in Terengganu, Malaysia

Open access
Leadership communication skill was identified as a significant predictor for an effective organisation. Despite that, lot of leaders especially in village organisation was not getting clear picture for needed skills to practice their roles. This study was conducted to identify the skills that relating to significant leadership communication practices. This cross-sectional survey by questionnaires was applied in state of Terengganu Malaysia, involved 300 members of coastal village organization as research respondents. The data that was analysed by structural equation modelling (SEM) found 27 indicators and three construct can be apply to measure the variable. Finally, a measurement model of leadership communication among the coastal village leaders was succeed developed, and suitable to practice in order to improve the performance of leadership skills in village organisation.