International Journal of Academic Research in Business and Social Sciences

search-icon

The Development of Website Media on Smartphone Products as an Online Promotion Tool in Facing the Global Marketing Era

Open access
The presence of internet marketing will have an impact in the promotion of the company's products to welcome the global market. This research provides information so important the media website as a media product promotion company to expand the reach globally. Website is used as a cheap and easy promotion medium to convey online information. Furthermore, AMC Tulungagung uses the website as an online promotional media, to promote AMC Tulungagung. This research uses R & D method or research and development which refers to Borg and Gall theory in 2003. There are 10 steps which are then modified into eight steps because it is limited to cost and time. Starting from needs analysis, developing initial product, validation test, product revision, small group trial, revision, large / thorough group trial and final product. Qualitative data obtained from the observation, interview and questionnaire. Quantitative data is obtained from the validation test from design experts and material experts. The results of research finding of this study is the website product that is used as an online promotional media to extend global coverage. The benefit of www.belihpmurah.com website is simple and has attractive look, using a CMS that is not so complicated to be operated, the optimization of SEO and advertised through premium. This website as an online media campaign has been globally visited by many people in different parts of the world such as India, Arabia, USA, UK, Netherlands, Spain, South Africa, Malaysia and some other countries. Yet, this website is still limited to be used as an online promotional media.
Fristanto, H.T. (2013). Pembuatan Website Promosi Dan Pemesanan Produk Pada Home Industri Agro Santoso Jamur Punung Pacitan. Indonesian Journal on Networking and Security, 3(3), 58-62.
Gall, M.D., Gall, J.P., Borg, W.R. (2003). Educational Research 7th Ed. Boston: Allyn & Bacon.
Halliburton, C., Ziegfeld, A. (2009). How do major European companies communicate their corporate identity across countries? An empirical investigation of corporate internet communications. Journal of Marketing Management, 25(9-10), 909-925.
Jiang, Z., Chan, J., Tan, B. (2009). Effects of Interactivity on Website Involvement and Purchase Intention. Journal of The Association for Information Systems, 11(1), 34-59.
Kotler, P., Armstrong, G. (2008). Prinsip-prinsip Pemasaran, Edisi 12 Jilid 1. Jakarta: Erlangga.
Palumbo, F., Herbig, P. (1998). International marketing tool: the Internet. Industrial Management & Data Systems, 98(6), 253-261.
Riyanto, A.D., Ma'ruf, I. (2015). Perancangan Sistem Informasi Penjualan Komputer Berbasis Web. Jurnal Probisnis, 7(1), 45-57.
Utami, A.D., Triyono, R.A. (2011). Pemanfaatan Blackberry Sebagai Sarana Komunikasi Dan Penjualan Batik Online Dengan Sistem Dropship Di Batik Solo 85. Journal Speed Sentra Penelitian Engineering dan Edukasi, 3(3), 27-34.
Vitale, J. (2008). Mesin Uang Internet Panduan Menghasilkan Banyak Uang Dengan Cepat. Jakarta:PT Gramedia.
Widianto, D., Yulianto, L. (2015). Sistem Penjualan Elektronik Batik Pacitan Berbasis Website. IJNS Indonesian Journal on Networking and Security, 4(3), 31-36.
Wahyudianarta, P., . S., & Putra, I. W. J. A. (2017). The Development of Website Media on Smartphone Products as an Online Promotion Tool in Facing the Global Marketing Era. International Journal of Academic Research in Business and Social Sciences, 7(6), 973-978.