CSR is a popular concept practiced by many companies in the world. The ambiguity of CSR concepts and philanthropy out of the CSR concept has resulted in different implementations for each company. Case studies were selected to accommodate in-depth and holistic examination about philanthropic practice. Data has been collected from Mayangkara Group Ltd., a company at Blitar Regency, East Java Indonesia between January-April 2017. Furthermore, certain companies implicated CSR from traditional and religious values, followed by philanthropic approaches and implemented to address socio-economic issues of society. This research provides further explanation that the action of philanthropy is an integral part of CSR. This research may not generalizable due to uniqueness that may not be encountered in other cases. The practical implications of this research are the sharing of corporate values and traditional and religious philanthropy action.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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