This paper aims to propose a conceptual framework along with a set of research proposition that described the role play by service quality on innovation adopter satisfaction. This study offers an extensive literature review to discover the role play by service quality and on innovation adopter. The new perspective on service quality and customer satisfaction will discuss from the view of innovation adopter. The research model and research proposition are underpinned using diffusion innovation and theory and service quality framework. This study elaborates relation between service quality and halal warehouse adopter satisfaction. The findings of this paper can help port management to improve their service quality from the perspective of their innovation adopter. This paper suggests that service quality can be a predictor for innovation adopter satisfaction and the adoption continuity decision process. This paper also can give an input to the local authority such as Jabatan Kemajuan Islam Malaysia (JAKIM) and Halal Development Corporation regarding the level of service quality on halal logistic practice.
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