This study aimed to analyze the impact of internal and external factors associated with the consumer in the market share of travel and tourism companies in Al-Kharj province in KSA. Where it was found through analysis and standard estimates and statistical tests of hypotheses that external factors of consumer behavior (social, cultural, economic) closely influence market share, although most behavior connected and influential in market share is a social Factor. As well as it became clear that internal factors of consumer behavior (motivation, learning, perception, personal) is closely impact on market share and most influential is the cognitive factor and motivation, education, and personal Consequently.
Aburoman, A. (2012). Tourism Awareness and its Role in Promoting the Competitiveness of the Tourism Sector and Travel in Jordan. Journal of Economic and Administrative Sciences, 19(20), 83-102.
Ahmed, T. (2016).The Effectiveness of Social Factors on Buying Decision. (Thesis submitted to the College of Economic), Bin Yousif University, Algeria.
Aladilh, M. (2015). The Role of Social Networks in Influencing the Purchasing Decision of the Consumer via the Internet. Jordan Journal of Business Administration,11(1), 153-164.
Al-Bariki, S. (2013).Recreational Behaviors of Tourists Coming From Asir Area to Jeddah Governorate (Thesis submitted to the College of Arts), King Abdul-Aziz University, Kingdom of Saudi Arabia.
Al-Bakri, T. (2012).Marketing Management. AlMousel: Aldar Aljahmeyah.
Aldehwaji. O. (2000). Marketing Management. AlMousel: Dar Alkootob.
Alhadad, S . (2013).Principle of Marketing. Cairo: A played Science University.
ALjanabi, T. (2000).The Impact of Customer and Competition in Market share in Business Companies (Thesis submitted to the College of Economic & Business Administration), Alkofah University, Iraq.
Alkershi, T. (2011).The Effectiveness of Commercial Advertising on The Purchasing Behavior of the Jordanian Consumer (Thesis submitted to the College of Business Administration), Alsharq Alawsat University, Jordon.
Almousawi, K. (2004).Marketing in nonprofit organizations(Thesis submitted to the College of Economic & Business Administration), Alkofah University, Iraq.
Alsebt, S. (2016).The Effectiveness of Price on the Purchasing Decision of Travelers(Thesis submitted to the College of Commerce Science), Algeria University, Algeria.
AL-Rabi, A. (2014).Television Advertising and Consumer Behavior A Survey Study among Teenagers in The City of Irbid(Thesis submitted to the College of Information), Alsharq Alawsat University, Jordon.
Al-Roby, L. (2014).Analytical Study of Consumer Behavior and Buying Decisions Making. Journal of Economic& Administrative Sciences –Baghdad University, 14(9), 106-127.
Augal, S. (2014). Consumer Response to the Advertising(Thesis submitted to the College of Business Administration), Damascus’s University, Syria.
Berangi, A. (2015).Tourism Services and Its Effect on Consumer Behavior (Thesis submitted to the College of Economic Sciences), Mohemmed Boqrah University, Algeria.
Budeanu, A. (2007).Sustainable Tourist Behavior-a Discussion of Opportunities for change. International Journal of Consumer Studies.1470 (6423), 499-508.
Esawi, Z. (2014). The Impact of Pricing Policies on Consumer Behavior(Thesis submitted to the College of Commerce Science), Kasdi Merbah University, Algeria.
Ezaldain, B. (2014). The Impact of Television Advertising on the Purchasing Behavior of Consumers .Journal of King Abdul-Aziz University, l20 (1), 65-94.
Hajoti, S. (2012).The Role of Sales Promotion in Customer Buying Decision. (Thesis submitted to the College of Economic and Management Sciences), AbouBakrBilkaid University, Algeria.
Hisham, A. (20110).The Impact of the Marketing Communication Tools (Thesis submitted to the College of Commerce Science), Islamic University of Gaza.
Kotler, P, (200). Marketing Management. The Millennium ed., New Jersy: Prentic-Hall, Inc.
Kotler, P. (2012). Marketing Management Analysis, Planning, Implementation and Control. New York, NY: prentice Hall, Int, linc,
Lassod, R. (2015). Consumer behavior towards a counterfeit product (Thesis submitted to the College of Commerce Science), Mantori University, Algeria.
Louis, E.,& David, L. (1980). Contemporary Marketing. New York, NY: The Dryden press.
Mahftooh, M. (2016).The Effectiveness of Advertising on Customer Behavior(Thesis of Master submitted to the College of Commerce Science), Kasdi Merbah University, Algeria.
Mahmood, A. (2017).The Factors Purchasing Behavior of Jordanian Universities Student in Possessing Cellular Phone (Thesis submitted to the College of Business Administration), AHL Albiat University ,Jordon.
Parintorn, S. (2016).A Study of Tourist Behavior: ACase Study of Independent European Travelers in Bangkok. Language Institute Journal, 3(1), 126-146.
Pride, W., & Ferrell, O. (2000). Marketing. New York, NY: By Houghton Mifflin Company.
Salim, H. (2015). Tourist Behavior and its Role in Determining the Pattern of Tourism. Journal of Economic and Administrative Sciences, 3(48), 63-80.
Saloom, F. (2013). Factors affecting consumer behavior and its relationship to the purchase decision.Tishreen University for Research and Scientific Studies- Economic and Legal Sciences Series, 35(2), 187-198.
Wali, A. (2012).The importance of Study of Customer Behavior to Build Promotional Strategy (Thesis submitted to the College of Commerce Science), Algeria University, Algeria.
Waqnooni, B. (2015).The Role of Public Relation on the Customer Behavior (Thesis submitted to the College of Economic Sciences), Mohemmed Boqrah University, Algeria.
AL-Hhazmi, N. M. (3017). Tourist Behavior and its Impact on Increasing the Market Share for Travel and Tourism Agencies A Practical Study on “Al Tayyar Travel and Tourism Company.” International Journal of Academic Research in Business and Social Sciences, 7(5), 157-170.
Copyright: © 2017 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode