This study aimed to analyze the impact of internal and external factors associated with the consumer in the market share of travel and tourism companies in Al-Kharj province in KSA. Where it was found through analysis and standard estimates and statistical tests of hypotheses that external factors of consumer behavior (social, cultural, economic) closely influence market share, although most behavior connected and influential in market share is a social Factor. As well as it became clear that internal factors of consumer behavior (motivation, learning, perception, personal) is closely impact on market share and most influential is the cognitive factor and motivation, education, and personal Consequently.
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