The environmental global issues reposition each sector to rearrange and looking back their daily activities in order to reduce environmental damage. Since university consume large quantities of energy and water, therefore university needs to implement green technology as an alternative towards environmental issues. An intensive literature review was conducted and found that subjective norm is one of the green technology implementation factors. Though the study is conceptual in nature, its findings can be used as the foundation for future research to identify the most significant factors that influence green technology implementation.
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