The purpose of this paper is to review several determinants of customer satisfaction based on the existing literature. At the same time, the history of the development of Takaful Insurance Industry in the context of Malaysia has been revealed. Given that the study of customer satisfaction particularly in the Malaysia Takaful Industry is still limited; thus, the researcher attempt to bring the entire concept of customer satisfaction based on the findings of the previous research. Underpinning theory which may explain the relationship between variables which are related to customer satisfaction domain has been discussed.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
