International Journal of Academic Research in Business and Social Sciences

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Overview on the Impact of Technology toward Online Shopping Studies

Open access
The purpose of this study is to elaborate the previous research on theories, analysis and variables involve in the study of technology toward online shopping. A study based on previous research on a topic of online shopping will be discussed the overview impact on technology toward online shopping and its relationship between the related variables. The study also looks at the type of analyses, approaches and theories used in the related field of research. From the previous literatures of online shopping study, the most popular theory used was Technology Acceptance Model (TAM) theory as compared to others. Other than that, the study found that there are still at the middle stage of online shopping studies and require more research conducted from time to time.
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