In this highly globalized world, advanced technology had enabled the application of multimedia element in the teaching and learning process, especially so in tertiary education. This study aims to determine whether the application of lecturer’s audio-video recording served as a substitute or supplement to students’ attendance in an economics course in a private higher learning institution in the state of Perak, Malaysia. This quasi experimental study involved 126 samples, constituting 63 experimental group samples and 63 control group samples. Throughout the 14 teaching weeks of the economics course, the attendance of students from the experimental group and control group were recorded. In the first seven weeks, all the students, regardless in the experimental group or control group, undergo the conventional learning method. During the next seven weeks, the lecturer’s audio-video recordings are distributed to those in the experimental group whereas students in the control group continue with the conventional learning method. The findings proved that lecturer’s audio-video recording was effective and able to motivate students to attend classes. Overall, the lecturer’s audio-video recording was effective in the economics course as a supplement to student’s attendance.
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