Samsung is one of a sustainability multinational company (MNC) that successful in global business especially in producing electronic appliances. The success and popular products of Samsung are smartphones, various smart televisions, refrigerators, washing machines and so on. This Korean company had gone through a long historical journey before becoming a successful company. The behind story of Samsung was its culture in business. Hence, globalization era made Samsung become bigger and expand throughout multiple countries. That leads this company facing different cross-cultural issue in global business. Both, employer and employees have different roles in achieving company mission and managing cross-culture issues. The purpose of this study is to learn on what is culture in global business and how Samsung success going through a long journey before coming out as the market leader in producing electronic products. The focus of this study is based on managing cross-cultural in the global business. That would include on how Samsung overcome issue in communication with internal and external stakeholders. The finding also include on how Samsung transfer information into company strategy in throughout different country and market.
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