The objective of this research is to measure the reliability and validity of SMEs innovative culture and its construct developed by Rao & Weintraub (2013). 60 questionnaires were used to collect the responses from SMEs’ CEOs and senior top executives in Punjab, Pakistan. The study adopted the simple random sampling method for data collection. The reliability and validity of the instrument were assessed through experts from academia and industry and also from small sample of the data. Results provide the evidence of validity and reliability of the instrument. This study will help to identify the factors contributing for innovative culture in SMEs Pakistan.
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