This study examines the three stressors of technostress, telepressure, and role stress and their relationship with innovative work behaviour (IWB) among academic staff members who teach students in virtual learning environments (VLEs), and whether digital literacy serves as a moderating factor between these stressors and the dependent variable. The Job Demands–Resources model is used and each stressor is conceptualized as a higher order construct composed of dimensions. This study used a positivist philosophy with a deductive and quantitative approach and data were gathered using a self-administered questionnaire from 384 academic staff of nine academic private universities in Klang Valley, Malaysia, analysed using the partial least squares structural equation modelling (PLS-SEM) in SmartPLS 4 with 10,000 subsamples of the bootstrap. The measurement model had good reliability, convergent and discriminant validity and the weight for all higher-order formative measures and no collinearity. Structural model accounted for the variance of IWB 49.4 % (Q²predict = 0.47). The findings supported the hypotheses that indicated that technostress (? = -0.42), role stress (? = - 0.39) and telepressure (? = -0.34) had significant negative effects on IWB. The extent of digital literacy did not significantly moderate any of the three relationships, and had no direct significant effect, so the fourth hypothesis was not accepted. The results suggest that technology strain hinders educator innovation irrespective of digital-literacy levels and that institutions need to mitigate the strain, not just on the basis of the difference among educators in digital-literacy. The study adds to the technostress and IWB literature the higher order evidence of moderation in a context of higher education in Southeast Asia.
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