Understanding Sustainable Marketing through Sustainable Digital Advertising: Stimulus-Organism-Response (SOR) Model on Consumers’ Sustainable Behavior

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Arslan, G., & Becan, C. (2026). Understanding Sustainable Marketing through Sustainable Digital Advertising: Stimulus-Organism-Response (SOR) Model on Consumers’ Sustainable Behavior. International Journal of Academic Research in Business and Social Sciences, 16(9), 1173–1196.

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