The real estate industry is undergoing rapid digital transformation, yet sales performance remains difficult to secure in a market defined by high value, high risk, long decision cycles, and a journey that moves between online and offline channels. Although digital marketing, technology acceptance, and customer experience have received considerable research attention, much of this evidence comes from retail and electronic commerce, and relatively few studies have linked digital transformation to sales outcomes in property markets. This paper develops a conceptual framework, grounded in the Technology Acceptance Model and Experience Economy theory, that explains how Personalized Technology Acceptance, Customer Experience, Digital Engagement, and Omnichannel Integration influence Real Estate Sales Performance. Four propositions are advanced, and a method for future empirical testing using partial least squares structural equation modelling (PLS-SEM) is outlined. The framework offers testable guidance for developers, brokerages, and digital marketing teams. As a conceptual study, the propositions require future empirical validation.
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