This study critically examines the methodological foundations of da'wah in the thought of Sheikh Tawfiq Ibrahim al-Bakri and evaluates their contemporary applications in multicultural societies. Employing a qualitative, hermeneutic, and content analysis approach, the research analyses primary and secondary textual sources, including biographical narratives, scholarly accounts, and documented teachings. The findings reveal that Sheikh al-Bakri’s da'wah methodology is grounded in Qur'anic principles, Prophetic tradition, Maliki jurisprudential training, and comparative fiqh engagement acquired through his studies in Madinah. His approach is characterized by wisdom (?ikmah), gradualism (tadarruj), ethical embodiment (da'wah bi al-??l), and contextual sensitivity. The study further demonstrates that his methodology is reflected in Islamic education, community engagement, and social reform initiatives in West Africa. It concludes that his framework offers a flexible and contextually relevant model for addressing contemporary da'wah challenges in pluralistic and rapidly changing societies. The study contributes to African Islamic intellectual history and contemporary da'wah theory by providing an empirically grounded methodological model.
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