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The Impact of Technology Readiness on Trust in the Algerian E-Commerce Context

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This research paper examines the relationship between technological readiness and consumer confidence in Algerian e-commerce through a qualitative systematic review. Despite the flourishing of e-commerce in Algeria, this sector still faces challenges related to trust. Thus, this review seeks to gather and critically discuss the existing research on the effects of technology readiness factors on consumer trust in digital commerce contexts. The research method focuses on e-commerce, technology adoption, digital trust, and consumer behavior literature, especially on the oldest and most popular Technology Readiness Index (TRI) components, which are optimism, innovativeness, discomfort, and insecurity. Besides that, significant relevant academic articles, conference papers, and empirical studies published over the last few years were located and scrutinized according to a set of predetermined inclusion and exclusion criteria. Although the review results suggest that the good sides of technology readiness, namely optimism and innovativeness, are the main factor that leads to trust of consumers in the e-shopping platforms, the bad sides, like discomfort and insecurity, are one of the main reasons for doubts toward online transactions, privacy worries, and resistance to the use of digital technologies.
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