International Journal of Academic Research in Business and Social Sciences

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Translanguaging Practices among Postgraduate Students in Private Higher Education Using Content Analysis

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In the increasingly globalized landscape of Private Higher Education Institutions (PHEIs), the traditional "monolingual bias" is being challenged by the complex linguistic realities of a diverse postgraduate student body. While translanguaging—the integration of a multilingual speaker's full linguistic repertoire into a single functional system—is gaining recognition in early-childhood and public education research, its role in the high-stakes, research-intensive, and commercially driven environment of private postgraduate studies remains under-explored. This conceptual paper employs a qualitative content analysis of existing literature and institutional policies to bridge the gap between rigid "English-only" institutional mandates and the fluid, de facto linguistic practices of postgraduate scholars. By synthesizing scholarly discourse, the study identifies a "Monolingual Paradox," where institutional branding pressures create artificial barriers that suppress linguistic capital and increase student anxiety. The analysis highlights translanguaging as a critical cognitive strategy for conceptual scaffolding, identity negotiation, and collaborative knowledge construction, particularly within informal "third spaces" such as digital peer-to-peer communication platforms. The paper proposes a Strategic Translanguaging Framework that advocates for a more flexible medium of instruction, allowing for linguistic fluidity during the generative phases of research while maintaining academic English for final dissemination. Ultimately, this research argues that embracing translanguaging is essential for enhancing the quality of postgraduate research and fostering a truly inclusive academic environment in the private sector.
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