International Journal of Academic Research in Business and Social Sciences

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Effect of Awareness Raising on the Preferred Mode of Learning in the Public Service in Kenya: A Study of Kenya School of Government, Embu Campus

Open access

Ann Teresa Wanjiru Kangethe, Patrick Macharia, Jane Esther Moraa, Daniel Kipchumba Kurui

Pages 1118-1129 Received: 16 Apr, 2026 Revised: 08 May, 2026 Published Online: 29 May, 2026

http://dx.doi.org/10.46886/IJARBSS/v16-i5/21564
Learning institution administrators face challenges in fully integrating awareness raising into the design and delivery of learning modes for public servants, largely due to varying levels of awareness regarding continuous professional development and the availability of diverse learning options. This situation undermines the development of cohesive and inclusive learning strategies. This study sought to determine the influence of awareness raising on the preferred mode of learning among program participants at the Kenya School of Government Embu Campus. The study was anchored on self-determination theory. A cross sectional design was adopted, targeting 40 program participants. Data was collected using online structured questionnaire and analyzed using descriptive statistics. The findings revealed high levels of awareness of institutional programs, with the majority of respondents (94.6%) indicating awareness of the Senior Management Course. Further, 94.6% of the respondents had undertaken the Senior Management Course. Referrals emerged as the primary source of awareness about Kenya School of Government Programs (35%). Further, face to face mode of learning emerged as the most preferred mode of learning with 55%.The results further established that awareness levels significantly influenced participants’ preferences for different modes of learning and uptake of the programs on offer. The study concluded that awareness raising plays a critical role in shaping the preferred mode of learning among participants, influencing both program uptake and engagement. The study recommends that the institution leverage technology and social media platforms to enhance program visibility and awareness. Additionally, strategic partnerships with government institutions should be strengthened to support systematic sensitization of public servants and improve participation across diverse learning modes.
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