Artificial intelligence (AI) technologies are increasingly used in higher education to support students’ career planning and decision-making processes. In Chinese private colleges, where access to traditional career counseling resources is often limited, AI-driven career planning tools have become important digital support systems for students. However, existing studies have mainly focused on technology adoption and user acceptance, while limited attention has been given to whether AI-driven systems improve students’ career decision-making outcomes. Therefore, this study aims to identify the effects of AI-driven career planning tools on students’ career decision-making outcomes and discuss the implications of AI-supported career planning systems in Chinese private colleges. This study employed a quantitative cross-sectional survey design using a structured questionnaire consisting of four sections and 27 items measured using a five-point Likert scale. A total of 350 valid responses were obtained from undergraduate students in five private colleges in Shaanxi Province, China, using stratified random sampling. Guided by Decision-Making Theory and technology-enhanced learning perspectives, online and printed questionnaires were distributed to respondents, and the collected data were analyzed using SPSS 29.0, Pearson correlation analysis, and multiple regression analysis. The findings indicate that AI-driven career planning tools significantly improve students’ career clarity, decision confidence, and decision-making efficiency. The results further suggest that AI-supported systems help students make more structured and effective career-related decisions. This study contributes to the growing literature on artificial intelligence in higher education by shifting the focus from technology adoption toward career decision-making outcomes. Future studies are recommended to examine additional psychological, ethical, and contextual variables influencing AI-supported career decision-making across different higher education environments and cultural settings.
Alharbi, M. M. (2026). Artificial intelligence and decision-making support systems in higher education: Implications for student learning and career planning. Education and Information Technologies, 31(2), 2145–2164.
Betz, N. E., Klein, K. L., & Taylor, K. M. (1996). Evaluation of a short form of the Career Decision-Making Self-Efficacy Scale. Journal of Career Assessment, 4(1), 47–57.
Bond, M., Marín, V. I., Dolch, C., Bedenlier, S., & Zawacki-Richter, O. (2024). Digital transformation in higher education: A systematic review of AI-supported learning environments. Educational Technology Research and Development, 72(1), 45–68.
Chatterjee, S., Rana, N. P., Tamilmani, K., Sharma, A., & Dwivedi, Y. K. (2023). Adoption of AI-based systems in higher education: A behavioral perspective. Technological Forecasting and Social Change, 188, 122284.
Chan, C. K. Y., Lee, K. K. W., & Yip, T. (2026). Artificial intelligence literacy and ethical challenges in higher education: Student perspectives and future implications. Education and Information Technologies, 31(4), 4411-4432.
Chen, X., Zou, D., Xie, H., & Cheng, G. (2024). Artificial intelligence in education: Trends and future directions. Educational Technology & Society, 27(1), 1–15.
Crompton, H., Burke, D., & Gregory, K. H. (2023). Artificial intelligence in higher education: The state of the field. Computers and Education: Artificial Intelligence, 4, 100113.
Dwivedi, Y. K., Hughes, D. L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C. M. K., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D., Gustafsson, A., Hinsch, C., Jebabli, I., & Wright, R. (2023). Artificial intelligence (AI): Multidisciplinary perspectives on emerging challenges and opportunities. International Journal of Information Management, 71, 102642.
Gati, I., Krausz, M., & Osipow, S. H. (1996). A taxonomy of difficulties in career decision making. Journal of Counseling Psychology, 43(4), 510–526.
Haidar, F. T., Al-Shaikh, M. E., & Alshurideh, M. T. (2026). Investigating behavioral and technical factors influencing ChatGPT adoption in higher education. Discover Education, 5(1), 1-18.
Holmes, W., Miao, F., & Gaševi?, D. (2025). Artificial intelligence and personalized learning in higher education: Emerging opportunities and challenges. Computers and Education: Artificial Intelligence, 8, 100289.
Huang, M. H., & Rust, R. T. (2023). Artificial intelligence in service. Journal of Service Research, 26(1), 3–18.
Hwang, G. J., Xie, H., Wah, B. W., & Gaševi?, D. (2023). Vision, challenges, roles and research issues of artificial intelligence in education. Computers and Education: Artificial Intelligence, 5, 100145.
Kasneci, E., Sessler, K., Küchemann, S., Bannert, M., Dementieva, D., Fischer, F., Gasser, U., Groh, G., Günnemann, S., Hüllermeier, E., Krusche, S., Kutyniok, G., Michaeli, T., Nerdel, C., Pfeiffer, F., Poquet, O., Sailer, M., Schmidt, A., Seidel, T., & Kasneci, G. (2023). ChatGPT for good? On opportunities and challenges of large language models for education. Learning and Individual Differences, 103, 102274. https://doi.org/10.1016/j.lindif.2023.102274
Lim, W. M., Kumar, S., Ramayah, T., & Salo, J. (2025). Artificial intelligence in higher education: A systematic literature review and future research agenda. International Journal of Educational Technology in Higher Education, 22(1), 12.
Ng, D. T. K., Leung, J. K. L., Chu, S. K. W., & Qiao, M. (2023). Artificial intelligence literacy in education: A systematic review. Computers and Education: Artificial Intelligence, 4, 100130.
Rizun, N., Bordean, O. N., Nikiforova, A., Beleiu, I. N., & Revina, A. (2026). Generative AI in higher education: Ethical and behavioral factors influencing students’ intentions to use ChatGPT. Computers and Education Open, 10, 100336.
Scott, S. G., & Bruce, R. A. (1995). Decision-making style: The development and assessment of a new measure. Educational and Psychological Measurement, 55(5), 818–831.
Seo, K., Tang, J., Roll, I., Fels, S., & Yoon, D. (2025). The impact of artificial intelligence on learner–instructor interaction in higher education: A systematic review. Educational Technology Research and Development, 73(1), 145–167.
Siau, K., & Wang, W. (2024). Artificial intelligence trust, transparency, and adoption in higher education: Emerging challenges and future directions. Education and Information Technologies, 29(4), 4567–4585.
Simon, H. A. (1977). The new science of management decision (Rev. ed.). Prentice Hall.
Tlili, A., Shehata, B., Adarkwah, M. A., Bozkurt, A., Hickey, D. T., Huang, R., & Agyemang, B. (2023). What if the devil is my guardian angel: ChatGPT as a case study of using chatbots in education. Smart Learning Environments, 10(1), 15.
Tlili, A., Altinay, F., Huang, R., Kinshuk, & Burgos, D. (2025). Artificial intelligence in higher education: Current applications, challenges, and future directions. Computers and Education: Artificial Intelligence, 8, 100312.
Zawacki-Richter, O., Bond, M., Marin, V. I., & Gouverneur, F. (2025). Systematic review of artificial intelligence applications in higher education: Current trends and future directions. Computers and Education: Artificial Intelligence, 8, 100301.
Chao, L., & Rahim, N. A. (2026). AI-Driven Career Planning Tools and Students’ Career Decision-Making Outcomes in Chinese Private Colleges. International Journal of Academic Research in Business and Social Sciences, 16(5), 1073-1090.
Copyright: © 2026 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode