Masoole, a rural protected national heritage of Iran is characterized by the unique architecture of its inhabitants. This paper tries to survey the reasons of traveling to Masooleh as an important center of rural tourism in Iran .Two factors were studied during this objective: 1) rural properties 2) socio-economic factors. Statistical societies were selected from tourist whom two times or more travel to Masooleh. This survey done during two weeks, May, 2010. Results acquired from surveying method and completed 100 questioners with interview.56% of respondent were male and the others were female. Results show that in the properties of village attractive, behavior of people village and their informhad the most effective factors in demand of traveling to Masooleh .From the socio-economicfactors age, gender, education, season of travel and duration of traveling had an impact on demand.
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