The objective of this study was to investigate the negative and positive effect of cable television, importance of educated women, major purpose of viewing cable television and relationship between level of education of women and level of watching of cable television. Data was collected through a structured questioner from the educated women of district Swat. For presentation of data, frequency distribution was used and significance of the relationship was tested by Chai square test. The analysis showed that there is significant relationship between level of education of women and the level of watching cable television. Further major purpose of watching cable television was entertainment. The researcher suggested that, in making policy, PEMRA should keep in view the negative and positive impact of cable television, Also highly educated women were focus by PEMRA in their policies.
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