Demographic Characteristics of Farmers and General Use of Electronic Media in District Dir Lower Khyber Pakhtunkhwa Province, Pakistan

Electronic media have greater role in modern world. Every aspect of life and every occupation are affected either positively or negatively by the media. This study aims to dig out the types of media used by the farmers and major purpose of watching it. As well as chi- square test was used to know the association among the demographic characteristics and use of electronic media by farmers of district Dir Lower, Khyber Pakhtunkhwa (previously Know as North West Frontier province (NWFP)), Pakistan. The analysis revealed that majority of the farmers exposing to electronic media such as television, radio, computer and internet for acquiring information. On the other hand chi-square test also showed significant association among; education, radio, computer and internet. The association were found among age with; TV, radio and computer. The study also proved that using of computer depends on income of the farmers. In the light of the study it is recommended to government policy makers and media practitioners’ to broadcast informative programs by electronic media for farmers particularly in Dir Lower and generally for all the farmer of the country. Special farmer program should be lunch for educated farmer on specific time of the day to improve the knowledge of the farmers and develop the agriculture sector of the country. Special documented Programs related to farming should to provide in the shape of computer Disk for the farmers to acquire knowledge about the development of the farming in the area.