The Dakwah bi al-Risalah approach remains relevant in the era of contemporary media due to its ability to integrate classical da‘wah principles with developments in modern communication technology. This study examines the role of writing-based da‘wah and digital content in conveying Islamic messages systematically, widely, and effectively through various media platforms. Within the context of a digital society characterized by information overload, this study identifies key challenges facing contemporary da‘wah, including the spread of unverified information, negative content, and the risk of misinterpretation of Islamic teachings. Accordingly, the study emphasizes the need for well-planned and adaptive da‘wah strategies, encompassing content customization based on platform characteristics, the use of language appropriate to target demographics, and the ethical and effective integration of multimedia elements. The discussion findings indicate that the Dakwah bi al-Risalah approach functions not only as a medium for conveying religious messages, but also plays a role in fostering critical awareness, strengthening social values, and contributing to the development of a systematic da‘wah discourse. In conclusion, the integration of classical da‘wah traditions with contemporary media innovation positions Dakwah bi al-Risalah as a strategic necessity to ensure that Islamic messages are delivered authoritatively, accurately understood, and positively internalized by today’s society.
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