International Journal of Academic Research in Business and Social Sciences

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Fast-Moving Consumer Goods (FMCG) Distribution Companies Providing the Conceptual Model of Knowledge Management in Fast The Case Study: A Beauty and Health Company

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Today, successful organizations, to achieve the intelligent and knowledge-based survival in a competitive environment, have got help from knowledge management to change, innovate, and accelerate the activities of the organization and ultimately improve its performance. In this regard and considering the importance of this issue, over the past few years, knowledge management as a strategic issue has been in the spotlight of Golpakhsh-e Aval Company. Accordingly, the present paper has investigated the implementation of knowledge management in a company distributing cosmetic and hygiene products. The variables have been divided into two main sections including knowledge management infrastructures and processes of knowledge management. In addition, the sub criteria have been analyzed using the t-test. After implementing knowledge management, it has been evaluated using some indices and the effect of knowledge management implementation in the organization has been compared with the pre-implementation conditions.
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Jafari, A. J., & Mirabedini, N. (2016). Fast-Moving Consumer Goods (FMCG) Distribution Companies Providing the Conceptual Model of Knowledge Management in Fast The Case Study: A Beauty and Health Company. International Journal of Academic Research in Business and Social Sciences, 6(5), 160-170.