This study aims to identify the degree of care of commercial banks in Jordan in creativity and banking innovation in general, and the aspects of the process of service interaction with the customer in particular For the purposes of this research questionnaire was designed and distributed to a sample of (500)customer and analyze their responses on the search tool to validate assumptions, has been reached following results:
1- There are the level of creativity and interactive innovation in the Jordanian banking sector
2- There are a statistically significant effect at (? = 0.05) between the views of members of the study sample about the creativity and interactive innovation on the degree of customers’ acceptance of the banking services provided. Due to the different variables (qualification, age, income)
The study also recommended by a set of recommendations including(Simplifying ideas when facing different banking problems faced by the customers. ,Providing an appropriate degree of decentralization to facilitate the process of taking decisions by the staff responsible for providing banking services to customers. ,the distribution of careers between workers in the manner that achieves greater motivation for creativity in dealing with the client. ,showing new methods for work performance and facilitating client services through taking care of physical and psychological aspects.)
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Second: English References.
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